Strategy & Tactics
2/12/13
DIY is no substitute for expertise
A great deal of strategic thinking and expertise goes into our work here at Corona Insights. With the abundance of DIY researcher tools (e.g., SurveyMonkey), more and more companies and organizations opt to do research themselves, perhaps not realizing the value outside experts can provide to their project. So it was nice when a recent […]
By Corona InsightsRead More
2/6/13
The One Trick Pony
What happens when the one trick pony runs out of tricks? What if that pony is a nonprofit Executive Director? As long as the trick works the organization succeeds and the executive appears to have figured it all out. When circumstances change – a major long-term funder goes away, for example – the proven, go-to […]
By Karla RainesRead More
1/30/13
Interplay between corporate planning and marketing organization planning
In today’s ever fast-paced world of marketing tactics, with all of the continuous buzz around the proliferation of distribution and messaging channels, it’s always refreshing to read a rare article that touches on high-level strategic marketing planning, along with the accompanying reminder about its importance. The author in this case, Mr. Peter Buscemi, sums up its importance […]
By Leo LewisRead More
1/17/13
Hello revolution. I knew you’d call.
The Chronicle of Philanthropy recently shared 5 trends that will change the way nonprofits work in 2013. Their list nicely illustrates Corona’s own list of macro disrupters and sector transformers. As the Chronicle reports, more and more people are engaging with their nonprofits through mobile devices and crowd-sourced funding opportunities, as well as aligning their […]
By Karla RainesRead More
1/2/13
Hold for the revolution
Reinventing the Nonprofit Sector – A Corona POV Series In this blog series, we presented 4 sector transformers and macro disruptors that have been shaping the nonprofit sector in recent years. Each of these examples is evolutionary in the near-term – and will be revolutionary over time. I remain convinced that now is the most dynamic […]
By Karla RainesRead More
12/27/12
#4 Nonprofit Sector Transformer and Macro Disruptor
Reinventing the Nonprofit Sector – A Corona POV Series At #4 on the list of nonprofit sector transformers and macro disrupters is: Shifting donor expectations One of the most significant stakeholder groups within the nonprofit sector, donors, have been shifting their modes and expectations for engagement. Some donors are happy to text $10 to […]
By Karla RainesRead More
12/19/12
#3 Nonprofit Sector Transformer and Macro Disruptor
Reinventing the Nonprofit Sector – A Corona POV Series The third nonprofit sector transformer and macro disrupter in our series is: Use of social enterprise practices Amidst persistent financial pressures, political uncertainties and unmet community needs, more nonprofits are pursuing earned income or social enterprise strategies as means of bolstering their economic engines or redefining […]
By Karla RainesRead More
12/11/12
#2 Nonprofit Sector Transformer and Macro Disruptor
Reinventing the Nonprofit Sector – A Corona POV Series The second internal transformer and macro disrupter we’re seeing in the nonprofit sector is: the rise of the social entrepreneur. In 2004, I began speaking about the blurring of the lines between the nonprofit and for-profit sectors. What was once a well-defined marker is now a […]
By Karla RainesRead More
12/3/12
#1 Nonprofit Sector Transformer and Macro Disruptor
Reinventing the Nonprofit Sector – A Corona POV Series A look back over the past 15 years shows how the nonprofit sector has been reinventing itself. I’ve coined the term sector transformer to refer to the dynamics at play within the nonprofit arena. Macro disruptors have also been reshaping the sector from the outside. Each of […]
By Karla RainesRead More
11/26/12
A Shifting Nonprofit Sector
Reinventing the Nonprofit Sector – A Corona POV Series I’ve been working in and with the nonprofit sector for almost 20 years now. Over that time I’ve observed significant changes. The visual below highlights the subtle yet significant shifts over the past 15 years. Over the years I’ve witnessed first-hand how nonprofits approach their strategic work – […]
By Karla RainesRead More