Public Benefit Corporation & Certified B Corporation
Corona Insights is proud to hold two distinct — and complementary — designations: we are a public benefit corporation under Colorado law, and we are a Certified B Corporation. People often assume these are the same thing, so here’s a quick explainer on what each one means and why we pursued both.
Public benefit corporation is a legal structure. It’s a designation under Colorado corporate law that legally obligates us to consider our broader impact, not just our financial bottom line, when we make business decisions. It changes what our company is, on paper, permanently.
Certified B Corporation is a third-party certification. It’s awarded by the nonprofit B Lab, based on an independent assessment of our actual practices — how we treat our employees, engage our community, manage our environmental footprint, and govern the company. Unlike the legal structure, certification isn’t permanent; we have to recertify periodically to prove we’re still meeting the standard.
Put simply: becoming a public benefit corporation changed our legal commitment. Becoming a Certified B Corporation verified that we’re living up to it. We did both because we wanted our values written into our corporate charter and independently verified by an outside party. It’s “showing our work” for something we care about.
Public Benefit Corporation
In 2025, Corona Insights became a public benefit corporation. While we remain a for-profit corporation under Colorado law, being a public benefit corporation means we are also committed to producing a public benefit (or benefits) and to operating in a responsible and sustainable manner.
While we already met the intent of a public benefit corporation, formally becoming one further demonstrates our commitment to our community.
It also commits us to increased transparency. Our annual reporting is one step in that direction.
- 2026 Annual Report (for 2025) pdf
Certified B Corporation
In 2026, Corona Insights became a Certified B Corporation. Certification is granted by B Lab, a nonprofit that evaluates companies against rigorous standards of social and environmental performance, accountability, and transparency.
Earning B Corp certification required an independent assessment of how we actually operate — from how we support our employees to how we manage our environmental impact and govern the company. It’s a way of holding ourselves accountable to standards we didn’t write ourselves, and of joining a community of businesses working toward the same goal: using business as a force for good.
Together, our public benefit corporation status and B Corp certification are two ways we substantiate our commitment to operate responsibly and transparently, for our community and for the people we work with.
