Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

6/27/23

(Not) Big News

On January 1 of this year, Corona had a momentous occasion: the seamless transition of company ownership from the company's founding owners, Kevin and Karla Raines, to longtime employees David Kennedy, Beth Mulligan, Kate Darwent, and Matt Bruce.

By Corona InsightsRead More

6/9/23

Qualitative Deep Dives: Positionality, Footing, and Reflexivity

How does our role as researcher impact the data and findings we achieve?

By Annie TheodoropoulosRead More

6/1/23

When DIY turns into OMG: When to Outsource

DIY Qual can be useful, but when might you want to consult an experienced research team?

By Annie TheodoropoulosRead More

5/25/23

Qual on a Budget: How to DIY

When budgets are tight, but you want to learn more about a particular user or customer base, can you just DIY?

By Annie TheodoropoulosRead More

5/17/23

How Our Research Impacts Us as Individuals

Getting the chance to work with different voices and individuals requires us as researchers to expand our minds and perspectives every day. Not only does this let us grow as professionals and better serve diverse populations in the future, but it allows us to expand as individuals, letting us walk around in the world more empathetic and understanding.

By Carly DoolittleRead More

5/9/23

Can we use AI for qualitative research? 

Where and how can AI be leveraged to gain insight into human lived experience?

By Annie TheodoropoulosRead More