Strategy & Tactics

3/18/14

Four questions to ask before starting your evaluation

Evaluation is a helpful tool to support many different decisions within an organization.  Evaluation can take on many forms (e.g., summative, formative, developmental, outcomes, process, implementation, etc.), and the first step is to identify what kind of evaluation will be most useful to you right now.  Regardless of whether you need to measure your outcomes […]

By Beth MulliganRead More

3/17/14

4 ways to report customer satisfaction

In my previous post we discussed two common types of satisfaction surveys.  In this post we’ll touch on the many ways to report results. Suppose we have the following question: Q: Taking into account all of your experiences with X, please rate your overall satisfaction with X: Extremely satisfied Moderately satisfied Slightly satisfied Neither satisfied […]

By David KennedyRead More

3/5/14

Why pay research participants?

We’ve probably all received some type of payment for participating in research before, whether it was for completing a survey, participating in a focus group or online community, or other form of research. But should we be paying people for their participation?  While it would be nice if people would be intrinsically motivated to take […]

By David KennedyRead More

2/20/14

Is cluster sampling a good fit for your survey?

Here at Corona, we strive to help our clients maximize the value of their research budgets, often by suggesting solutions that get the job done faster, better, or at a reduced cost. In survey research, developing an accurate sampling frame (i.e., a list of the study population and their contact information) is instrumental for success, […]

By Matt BruceRead More

Corona Insights Logo

1/10/14

Where does a SWOT come from and where does it lead?

Prior blogs I’ve written have established the link between company-level strategic planning, which includes competitive strategy, and marketing organization planning.  I’ve also discussed several analytical tools used for competitive strategy, including the SWOT analysis (Strengths-Weaknesses-Opportunities-Threats). I was recently reading through a LinkedIn group’s lively dialogue on the topic of SWOT analysis.  One theme that arose is […]

By Leo LewisRead More

12/19/13

Quick tip for assessing research quality

I serve on an advisory committee for a college program that trains organizational leaders, and at our last meeting there was a discussion about the curriculum for a research class. The committee chair looked at me and said, “Hey, you work in this field. What’s the most valuable research topic we can teach leaders?” I’ve […]

By Kevin RainesRead More

Corona Insights Logo

12/12/13

Give yourself a data boost

When I decided I wanted to get in better shape, I started following a piece of gym advice that has paid off immensely: Measure your workouts. Up until recently, my view on the gym was that if I went consistently and worked hard, my efforts would pay off. This is probably true, to a degree. […]

By Andrew MonroeRead More

11/19/13

Part #8 Wanted: Collaborative leaders

This is the final blog in our series dedicated to showcasing the collective vision in IMAGINE 2020 – Denver’s soon-to-be-completed cultural plan.  The plan will be completed by year-end.  From now through November 22nd, Denver residents are invited to share their thoughts by visiting www.ImagineDenver2020.org. Vision #7:  Collective leadership is committed to high impact results […]

By Karla RainesRead More

11/18/13

Part #7: Denver’s economic expansion is fueled by arts, culture and creativity

This is the seventh in our series of blogs dedicated to showcasing the collective vision in IMAGINE 2020 – Denver’s soon-to-be-completed cultural plan.  The plan will be completed by year-end.  From now through November 22nd, Denver residents are invited to share their thoughts by visiting www.ImagineDenver2020.org. Vision #6 – Denver’s economic vitality is accelerated by […]

By Karla RainesRead More

11/15/13

Part #6: Denver supports all of its artists and creatives

This is the sixth in our series of blogs dedicated to showcasing the collective vision in IMAGINE 2020 – Denver’s soon-to-be-completed cultural plan.  The plan will be completed by year-end.  From now through November 22nd, Denver residents are invited to share their thoughts by visiting www.ImagineDenver2020.org. Vision #5 – Denver’s diverse artists and creatives are […]

By Karla RainesRead More