Strategy & Tactics

8/18/08

Coffee & Core Competencies

We do like our caffeine here at Corona, so this post on the 14 different tactics (so far) that Starbucks is employing to revitalize their brand caught our eye. What is interesting about the list of tactics is that almost half are motivated by the same strategic focus: returning Starbucks to it’s “core business” of […]

By Geoff UrlandRead More

7/8/08

Which Starbucks will close?

To many Starbucks patrons out there, the news that Starbucks is closing 600 stores may be a cause for panic.Around the office, a few of us thought about starting an office pool to bet on which ones near us might close.So, I began to wonder what factors will go into their decision to close a […]

By Joe FitzlerRead More