Strategy & Tactics
4/25/13
Imagine 2020: Denver is talking. We keep listening.
What have Denverites been imagining for arts, culture and creativity in their city by 2020? “More superstar performers coming out of the coffee shops” “An environment that is integrative and inclusive of the arts – everywhere!” “Feature Colorado artists and events at Denver International Airport” “Art in ALL schools” “A vibrant vibe across each neighborhood of […]
By Meredith BadlerRead More
4/9/13
Strategy paying off
In January, our friends at the Center for Women’s Health Research (CWHR) announced the creation of the Judith and Joseph Wagner Endowed Chair in Women’s Health Research. The founder and director of CWHR, Judith Regensteiner, PHD, will hold the prestigious chair. She is a nationally recognized researcher and advocate in women’s health. Regensteiner has published […]
By Kassidy BensonRead More
3/29/13
What do you imagine for arts, culture and creativity in Denver?
Mayor Michael B. Hancock and Denver Arts & Venues have officially launched the public input process for “Imagine 2020: Creating a future for Denver’s culture.” Imagine 2020 is a data-driven and inclusive community process to create a cultural plan for the City of Denver. Corona Insights is thrilled to facilitate this important process. In addition […]
By Meredith BadlerRead More
3/27/13
The combination of marketing and strategy
Here is a nice blog post by Roger Martin, co-author of a recently released book called Playing to Win: How Strategy Really Works. Mr. Martin’s blog discusses the interrelatedness between marketing and strategy for companies. He particularly identifies the 4 P’s of tactical marketing (i.e. product, price, place and promotion) as being naturally rooted in […]
By Leo LewisRead More
3/21/13
Curate your data, connections, and content
As a result of the technological advances of the past several decades, we’re inundated with information all day, every day. Business owners and entrepreneurs may believe that the money-making ships have long-since sailed, but there are still opportunities for incredible value creation there, if our thinking is broadened. Where our tendency may be to press […]
By Kim PierceRead More
3/20/13
Your organization’s magic eight ball
This blog was originally posted via InspireDenver, a publication of the Young Nonprofit Professional Network – Denver. It can be equally difficult to define the concept of “strategy” as it is to articulate it for your organization. Strategy, by nature, is abstract, complex and evolving. We recognize the term from all sorts of venues – chessboards, the […]
By Meredith BadlerRead More
3/14/13
The Resource Exchange Introduces a New Service
Congratulations to our friends at The Resource Exchange on unrolling their newest service, New Heights Behavioral Health. We began working with TRE in 2005, and have continued our partnership with them since. Most recently, in late Spring 2012, Corona facilitated TRE’s strategic planning process where the kernel of an idea that has developed into New […]
By Kassidy BensonRead More
3/6/13
An interview with 9News “Leader of the Year” Christine Marquez-Hudson
In 2008, when Christine Marquez-Hudson joined Mi Casa, we had the honor of working with her on efforts to reinvigorate the programs, partnerships, and positive community impact of the organization. On January 17th, 9News named Christine Marquez-Hudson “Leader of the Year”. When the news of this tremendous honor reached Corona Insights, our team was overjoyed […]
By Kassidy BensonRead More
3/4/13
Living the brand means rethinking the business model
Co-creation of brand A brand is much more than a logo, tagline or key message. It is an authentic expression of a nonprofit’s promise to the world. Branding experts agree our organizations alone don’t control our brands. Brands are co-created with our stakeholders–-our audiences, volunteers, board members, funders, partners and service recipients. One’s perception of the American Red Cross, […]
By Karla RainesRead More
2/25/13
Wanted: Greater Nonprofit Impact
Reinventing the Nonprofit Sector – A Corona POV Series We enjoy reading stories of significant impact achieved by change makers. Books such as Forces for Good by Leslie Crutchfield and Heather McLeod Grant and Rippling by Beverly Schwartz inspire us to ask, “What if?” We get excited when we read the stories and wonder if their stories could be our […]
By Karla RainesRead More