Strategy & Tactics
8/13/12
Time to check in: How’s your strategy?
Every strategy is based upon a set of assumptions, some of which prove to be true and others false. Those assumptions play out real time, each and every day. Now that you are half-way through the calendar year, you may find the need to reality check your current strategy. At Corona, we define strategy as a coordinated series […]
By Karla RainesRead More
8/7/12
Of the Higgs boson and lavender farms
I celebrated my 2nd annual birthday stay-cation with a trip to Palisade, Colorado. The draw? Their annual Lavender Festival and a day-long bus tour to five lavender growers. While I learned about the different species of lavender and what it takes to grow lavender successfully on the semi-arid Western Slope, I learned much more about a group of enterprising […]
By Karla RainesRead More
7/29/12
BMA Roundtable Recap
Leo Lewis presented to a sold-out audience at yesterday’s BMA Colorado roundtable in Denver on the topic of: Start Here! First Steps in Data-driven Strategic Marketing. Leo discussed (and addressed some good audience questions about) the advantages of conducting a thorough data- and information-driven Internal and External Situation assessment and how doing so assists a […]
By David KennedyRead More
7/27/12
Changemakers and the Synergistic Business Model
Recently, Karla posted an article on CausePlanet.org introducing that readership to Corona’s Synergistic Business Model™. You can read Karla’s article, “Naming and claiming the nonprofit business model,” on CausePlanet. Denise McMahan, Founder/Publisher of CausePlanet, provided the following commentary on this article and the Synergistic Business Model™ in relation to a new book by Beverly Schwartz […]
By Meredith BadlerRead More
7/19/12
Last chance to register: First Steps in Data-Driven Strategic Marketing
Leo Lewis, Principal at Corona Insights, is presenting at the Colorado BMA's July breakfast Roundtable. Register now to come learn about the first steps in the strategic marketing planning process.
By David KennedyRead More
7/2/12
Leo Lewis presenting at the Business Marketing Association
Leo Lewis, Principal at Corona Insights, is presenting at the Colorado BMA's July breakfast Roundtable. Come learn about the first steps in the strategic marketing planning process.
By David KennedyRead More
6/20/12
Synergistic Business Model on CausePlanet.org
Karla Raines has been on the forefront of shaping the nonprofit sector’s thinking about business models. Check out her recent article on CausePlanet.org: “Naming and claiming the nonprofit business model.” While we’ve been using and promoting Corona Insights’ Synergistic Business Model™ for quite a while, it was exciting to see it on this widely used and […]
By Meredith BadlerRead More
5/21/12
Corona launches beta of Co-Strategy
Last week, Corona launched the beta version of Co-Strategy, a digital collaboratory designed exclusively for nonprofit agency executives to think and act strategically. We celebrated this milestone with a special breakfast and invited a few dozen nonprofit agency executives to participate in our beta test of the platform. Click here to learn more about Co-Strategy. Stay […]
By Meredith BadlerRead More
5/17/12
Why strategy is important in understanding your environment
Why a company’s stated strategy is so important to ultimately understanding its External Situation and Environment. In order for the Internal Assessment process to be relevant to a marketing executive and the marketing planning process, we view the assessment as taking place both at the macro-company level as well as at the marketing organization level […]
By Leo LewisRead More
4/30/12
Ansoff’s Matrix and product market strategy
Where does Ansoff’s Matrix and product-market strategy fit in the strategic marketing process? So, we know a data- and information-driven Internal and External Situation Assessment, as partially summarized in some of my previous posts, will provide two main bodies of information: 1) output related to internal business unit strategic strengths and competencies; and 2) a […]
By Leo LewisRead More