Strategy & Tactics
7/29/12
BMA Roundtable Recap
Leo Lewis presented to a sold-out audience at yesterday’s BMA Colorado roundtable in Denver on the topic of: Start Here! First Steps in Data-driven Strategic Marketing. Leo discussed (and addressed some good audience questions about) the advantages of conducting a thorough data- and information-driven Internal and External Situation assessment and how doing so assists a […]
By David KennedyRead More
7/27/12
Changemakers and the Synergistic Business Model
Recently, Karla posted an article on CausePlanet.org introducing that readership to Corona’s Synergistic Business Model™. You can read Karla’s article, “Naming and claiming the nonprofit business model,” on CausePlanet. Denise McMahan, Founder/Publisher of CausePlanet, provided the following commentary on this article and the Synergistic Business Model™ in relation to a new book by Beverly Schwartz […]
By Meredith BadlerRead More
7/19/12
Last chance to register: First Steps in Data-Driven Strategic Marketing
Leo Lewis, Principal at Corona Insights, is presenting at the Colorado BMA's July breakfast Roundtable. Register now to come learn about the first steps in the strategic marketing planning process.
By David KennedyRead More
7/2/12
Leo Lewis presenting at the Business Marketing Association
Leo Lewis, Principal at Corona Insights, is presenting at the Colorado BMA's July breakfast Roundtable. Come learn about the first steps in the strategic marketing planning process.
By David KennedyRead More
6/20/12
Synergistic Business Model on CausePlanet.org
Karla Raines has been on the forefront of shaping the nonprofit sector’s thinking about business models. Check out her recent article on CausePlanet.org: “Naming and claiming the nonprofit business model.” While we’ve been using and promoting Corona Insights’ Synergistic Business Model™ for quite a while, it was exciting to see it on this widely used and […]
By Meredith BadlerRead More
5/21/12
Corona launches beta of Co-Strategy
Last week, Corona launched the beta version of Co-Strategy, a digital collaboratory designed exclusively for nonprofit agency executives to think and act strategically. We celebrated this milestone with a special breakfast and invited a few dozen nonprofit agency executives to participate in our beta test of the platform. Click here to learn more about Co-Strategy. Stay […]
By Meredith BadlerRead More
5/17/12
Why strategy is important in understanding your environment
Why a company’s stated strategy is so important to ultimately understanding its External Situation and Environment. In order for the Internal Assessment process to be relevant to a marketing executive and the marketing planning process, we view the assessment as taking place both at the macro-company level as well as at the marketing organization level […]
By Leo LewisRead More
4/30/12
Ansoff’s Matrix and product market strategy
Where does Ansoff’s Matrix and product-market strategy fit in the strategic marketing process? So, we know a data- and information-driven Internal and External Situation Assessment, as partially summarized in some of my previous posts, will provide two main bodies of information: 1) output related to internal business unit strategic strengths and competencies; and 2) a […]
By Leo LewisRead More
4/15/12
A take on the interrelation between strategy frameworks
Marketing managers and executives: What would you do if you were asked to take several of the most common strategy tools and organize them to show how they interrelate for marketing planning and strategic decision making? (No peeking below!) The tools and frameworks to be considered, in no particular order, are: PEST, SWOT, the “5 […]
By Leo LewisRead More
4/9/12
Do your homework before using strategy models
The following is a graphic example of the GE/McKinsey matrix, a fairly well-known consulting framework that allows for visual representation of a market(s) that a company serves and where these market(s) are positioned relative to key factors such as level of market attractiveness (high, medium or low) and relative strength of the business unit (high, […]
By Leo LewisRead More