Qualitative Research
10/8/15
Question What You Know
What I’m about to disclose may seem weird, or familiar, depending on the kind of person you are. Last week our Corona Book Club met to discuss our recent pick, and as I sat down to put together my thoughts on it, I was reminded of an ad campaign from my youth. I googled the […]
By Beth MulliganRead More
9/11/15
Incorporating Exercises into Focus Groups
At Corona Insights, we are always researching best practices for the work we do. In the world of qualitative research, this often means best practices for conducting focus groups. Over the years, we have learned many tips and tricks for conducting focus groups, which includes incorporating exercises into our discussions. There are a wide range […]
By Mollie BoettcherRead More
7/29/15
Wondering if you’re normal? The answer is probably yes.
Katherine Brown is Corona’s 2015 summer intern. She has one year left at Macalester College where she has chosen to study anthropology because it gives her an excuse to talk to people from all over the place and call it work. After living in Germany for a calendar year and Turkey for an academic one, […]
By Sarah SvitakRead More
3/18/15
It’s All About How You Ask
Last month, I attended the RIVA Training Institute in Rockville, Maryland to get a fresh look at how Corona tackles qualitative research. It was heartening to find that our qualitative research practices match industry standards, but as with any good training, I came away with some new insights that will undoubtedly help make us better […]
By Mollie BoettcherRead More
11/7/14
Welcome, Mollie!
We are delighted to welcome Mollie Boettcher as the newest member of the Corona Insights team! As our newest Associate, Mollie will specialize in qualitative research practices including, but certainly not limited to: recruiting research participants, conducting focus groups and interviews, then analyzing and interpreting qualitative data for clients seeking data-driven guidance. Mollie attended the […]
By Sarah SvitakRead More
6/16/14
The relevance of reviews
Recently, Corona conducted some focus groups in part to understand how people make an important decision. In analyzing the groups, I found that in seeking resources to help make that decision, people preferred referrals from their family, friends and neighbors over quantitative data that was developed using a sophisticated methodology. Why? Participants viewed referrals as […]
By Sarah WilliamsRead More
5/27/14
Yes, that college degree is still worth the cost of attendance
Here at Corona, we help organizations make strategic decisions via our research and strategy services. But individuals can also use research to make strategic decisions. We read a lot these days about the cost of higher education. While rises in health care costs get more attention, inflation in higher education costs have actually outpaced them, […]
By Kevin RainesRead More
3/17/14
4 ways to report customer satisfaction
In my previous post we discussed two common types of satisfaction surveys. In this post we’ll touch on the many ways to report results. Suppose we have the following question: Q: Taking into account all of your experiences with X, please rate your overall satisfaction with X: Extremely satisfied Moderately satisfied Slightly satisfied Neither satisfied […]
By David KennedyRead More
2/4/14
Putting the Pieces Together: Combining Qualitative and Quantitative Research Methods
When clients come to Corona and ask us to help them find answers to their most difficult questions, we typically take a quantitative or qualitative approach to our research. Sometimes, however, we use a combination of both methods. As you might imagine, there can be lots of value in bringing the two types of data […]
By Sarah WilliamsRead More
1/30/14
How to ask the right questions
There is more to qualitative research design than meets the eye. Much should be taken into account in developing a questionnaire designed to elicit in-depth qualitative feedback from research participants. For the sake of brevity, I’ll hit on a few conceptual highlights. For starters, a researcher will consider the background and context for the research […]
By Leo LewisRead More