Qualitative Research

Photo of employee Annie Theodoropoulos

5/17/23

How Our Research Impacts Us as Individuals

Getting the chance to work with different voices and individuals requires us as researchers to expand our minds and perspectives every day. Not only does this let us grow as professionals and better serve diverse populations in the future, but it allows us to expand as individuals, letting us walk around in the world more empathetic and understanding.

By Annie TheodoropoulosRead More

Photo of employee Annie Theodoropoulos

5/9/23

Can we use AI for qualitative research? 

Where and how can AI be leveraged to gain insight into human lived experience?

By Annie TheodoropoulosRead More

Corona Insights employee Matt Bruce

4/25/22

Who to Invite: A Note about Qualitative Sampling

There are many ways to sample qualitative research participants, Matt shares insights into the two most common.

By Matt BruceRead More

Photo of employee Annie Theodoropoulos

4/13/22

What are Online Bulletin Boards?

Exploring online bulletin boards as a qualitative research method.

By Annie TheodoropoulosRead More

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12/8/20

How to Use Empathy Maps: A Fictional Case Study

In part two of her blog on empathy maps, Molly provides a (fictional) case study to illustrate the concept.

By Molly HaganRead More

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12/1/20

What are empathy maps?

Molly discusses what empathy maps are, and how to they may be your new favorite tool to help you understand your customers.

By Molly HaganRead More

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8/18/20

An Anthropologist’s Guide to Ethnographic Observation

Ethnographic observation is a time-tested methodology that provides rich data. Molly Hagan gives an overview of what ethnographic observation is and how it may be useful for your organization.

By Molly HaganRead More

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8/13/20

What is Qualitative Data?

In a previous blog, we discussed data storytelling, or using both qualitative and quantitative data to craft a complete story. But what exactly is qualitative data?

By Caitlin McAteerRead More

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7/30/20

What is data storytelling?

At Corona, we are constantly trying to think of better ways to present data so that it is easy to use. We recently gave a presentation to our friends at Denver Data Storytellers about blended storytelling. Below is a summary of what we discussed.

By Caitlin McAteerRead More

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2/20/20

The Future of Qual

For years, qualitative market research has been dominated by focus groups and one-on-one interviews. Molly discusses the shortcomings of these traditional methods and how refreshed methodological approaches can overcome their pitfalls.

By Molly HaganRead More