Qualitative Research

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7/8/16

How representative is that qualitative data anyway?

When we do qualitative research, our clients often wonder how representative the qualitative data is of the target population they are working with.  It’s a valid question.  To answer, I have to go back to the purpose of conducting qualitative research in the first place. The purpose of qualitative research is to understand people’s perceptions, […]

By Mollie BoettcherRead More

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3/8/16

Turning Passion into Actionable Data

Nonprofits are among my favorite clients that we work with here at Corona for a variety of reasons, but one of the things that I love most is the passion that surrounds nonprofits.  That passion shines through the most in our work when we do research with internal stakeholders for the nonprofit.  This could include […]

By Mollie BoettcherRead More

2/17/16

Informal Research for Nonprofit Organizations

While Corona serves all three sectors (private, public, and nonprofit) in our work, we have always had a soft spot for our nonprofit clients.  No other type of organization is asked to do more with less, so we love working with nonprofits to help them refine their strategies to be both more effective at fulfilling […]

By Matt HerndonRead More

12/18/15

Who’s Excited for 2016?

Oh man, where did 2015 even go? Sometimes the end of the year makes me anxious because I start thinking about all the things that need to be done between now and December 31st. And then I start thinking about things that I need to do in the upcoming year, like figuring out how to […]

By Kate DarwentRead More

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12/7/15

Magic 8 Ball Says…Outlook Good!

It’s hard to believe that it’s already that time of year where you’re thinking not only about turkeys, in-laws and shopping, but also reflecting on what you’ve accomplished in the last year.  For me, this November marks my one-year anniversary with Corona Insights, and since Gregory joined our team this fall, I’m officially no longer […]

By Mollie BoettcherRead More

10/28/15

How to Choose your own Adventure when it comes to Research

One of the things we’ve been doing at Corona this year that I’ve really enjoyed is resurrecting our book club. I enjoy it because it’s one way to think about the things we are doing from a bigger picture point of view, which is a welcome contrast to the project-specific thinking we are normally doing. […]

By Kate DarwentRead More

10/8/15

Question What You Know

What I’m about to disclose may seem weird, or familiar, depending on the kind of person you are.  Last week our Corona Book Club met to discuss our recent pick, and as I sat down to put together my thoughts on it, I was reminded of an ad campaign from my youth.  I googled the […]

By Beth MulliganRead More

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9/11/15

Incorporating Exercises into Focus Groups

At Corona Insights, we are always researching best practices for the work we do.  In the world of qualitative research, this often means best practices for conducting focus groups.  Over the years, we have learned many tips and tricks for conducting focus groups, which includes incorporating exercises into our discussions.  There are a wide range […]

By Mollie BoettcherRead More

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7/29/15

Wondering if you’re normal? The answer is probably yes.

Katherine Brown is Corona’s 2015 summer intern. She has one year left at Macalester College where she has chosen to study anthropology because it gives her an excuse to talk to people from all over the place and call it work. After living in Germany for a calendar year and Turkey for an academic one, […]

By Sarah SvitakRead More

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3/18/15

It’s All About How You Ask

Last month, I attended the RIVA Training Institute in Rockville, Maryland to get a fresh look at how Corona tackles qualitative research.  It was heartening to find that our qualitative research practices match industry standards, but as with any good training, I came away with some new insights that will undoubtedly help make us better […]

By Mollie BoettcherRead More