Qualitative Research
10/2/17
Human Experience (HX) Research
About a year ago, I stumbled upon a TEDx Talk by Tricia Wang titled “The Human Insights Missing from Big Data”. She eloquently unfurls a story about her experience working at Nokia around the time smartphones were becoming a formidable emergent market. Over the course of several months, Tricia Wang conducted ethnographic research with around […]
By Molly HaganRead More
8/29/17
Based on my experience…
Born from a conversation I had with a coworker earlier this week, I wanted to talk about research methodology and design and how a client relying solely on what they know – their own experience and expertise – might result in subpar research. Quantitative and qualitative methods have different strengths and weaknesses, many of which […]
By Greg HornbackRead More
8/21/17
Phenomenology: One way to Understand the Lived Experience
How do workers experience returning to work after an on-the-job injury? How does a single-mother experience taking her child to the doctor? What is a tourist’s experience on his first visit to Colorado? These research questions could all be answered by phenomenology, a research approach that describes the lived experience. While not a specific method […]
By Matt BruceRead More
12/22/16
Does This Survey Make Sense?
It’s pretty common for Corona to combine qualitative and quantitative research in a lot of our projects. We will often use qualitative work to inform what we need to ask about in qualitative phases of the research, or use qualitative research to better understand the nuances of what we learned in the quantitative phase. But […]
By Mollie BoettcherRead More
7/8/16
How representative is that qualitative data anyway?
When we do qualitative research, our clients often wonder how representative the qualitative data is of the target population they are working with. It’s a valid question. To answer, I have to go back to the purpose of conducting qualitative research in the first place. The purpose of qualitative research is to understand people’s perceptions, […]
By Mollie BoettcherRead More
3/8/16
Turning Passion into Actionable Data
Nonprofits are among my favorite clients that we work with here at Corona for a variety of reasons, but one of the things that I love most is the passion that surrounds nonprofits. That passion shines through the most in our work when we do research with internal stakeholders for the nonprofit. This could include […]
By Mollie BoettcherRead More
2/17/16
Informal Research for Nonprofit Organizations
While Corona serves all three sectors (private, public, and nonprofit) in our work, we have always had a soft spot for our nonprofit clients. No other type of organization is asked to do more with less, so we love working with nonprofits to help them refine their strategies to be both more effective at fulfilling […]
By Matt HerndonRead More
12/18/15
Who’s Excited for 2016?
Oh man, where did 2015 even go? Sometimes the end of the year makes me anxious because I start thinking about all the things that need to be done between now and December 31st. And then I start thinking about things that I need to do in the upcoming year, like figuring out how to […]
By Kate DarwentRead More
12/7/15
Magic 8 Ball Says…Outlook Good!
It’s hard to believe that it’s already that time of year where you’re thinking not only about turkeys, in-laws and shopping, but also reflecting on what you’ve accomplished in the last year. For me, this November marks my one-year anniversary with Corona Insights, and since Gregory joined our team this fall, I’m officially no longer […]
By Mollie BoettcherRead More
10/28/15
How to Choose your own Adventure when it comes to Research
One of the things we’ve been doing at Corona this year that I’ve really enjoyed is resurrecting our book club. I enjoy it because it’s one way to think about the things we are doing from a bigger picture point of view, which is a welcome contrast to the project-specific thinking we are normally doing. […]
By Kate DarwentRead More