Qualitative Research

Corona Insights employee Kevin Raines

10/17/08

Ethnography as it should be

This is the fifth in a series of posts on our recent trip to Africa. To see our other posts, click here. While in South Africa, we stayed at a classic game lodge.  We ate impala at night and we slept in a tent (albeit the most luxurious tent I’ve ever seen), and in the […]

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Corona Insights employee Kevin Raines

10/10/08

Safaris and girls, girls and safaris

This is the fourth in a series of posts on our recent trip to Africa.  To see our other posts, click here.  This is a random observation, but we couldn’t miss it.  During part of our vacation, we went to a game lodge in South Africa.  While there was certainly a variety of household types and family types going […]

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Photo of employee David Kennedy

10/6/08

Professional survey respondents

We get a lot of inquiries about how to join our panel or participate in our focus groups, and consequently we spend a lot of time explaining that we don’t maintain this kind of recruiting list for participants.  (We custom recruit for almost all our groups.  We’ll explain why below.)  Some questions come from people […]

By David KennedyRead More

Corona Insights employee Kevin Raines

9/26/08

Customer service and the little things

This is the second in a series of posts on our recent trip to Africa.  To see our initial post, click here.  One thing that’s nice about traveling is being out with the public.  As researchers, we’re natural peoplewatchers, and this helps us with research designs when we’re back at our desks. Our first interesting […]

By Kevin RainesRead More

Photo of employee David Kennedy

8/20/08

Reliability of Google Trends

I recently wrote a post on Google’s new service, Google Insights, which is an evolution of Google Trends.  As a result of that post, I ran across this post discussing if Google Trends is reliable. One of the examples used compared the term “market research” to “advertising” and showed that both terms declined (as a […]

By David KennedyRead More

Corona Insights Logo

8/15/08

Cloudwatching

Tag clouds are, at this point in the history of the web, a well known and widely used method of classifying and displying the content of a website.  There are free services to help you design your own clouds (the picture below was designed in wordle). Some of the resulting clouds are quite artistic. The […]

By Geoff UrlandRead More

Photo of employee David Kennedy

8/11/08

More defective research…from the inside

You probably have noticed that we’re pretty passionate about discussing good and less-than-good practices in market research on our blog (if you haven’t, check out here, here, here, here, and here). I was reading the book Why Smart Companies Do Dumb Things the other day and one of the things the author mentioned as a […]

By David KennedyRead More

Photo of employee David Kennedy

6/30/08

Market research for the individual

Ran across this site today, thanks to a Google alert. FaceStat – which allows you to rate (and be rated on) attractiveness, occupation, political leanings, and several other characteristics of random individuals who post their picture – seems to be one more twist in social networking sites that bills itself as “market research for the […]

By David KennedyRead More

Photo of employee David Kennedy

6/6/08

Guess we won’t be getting a call from Apple

Steve Jobs was recently quoted in Fortune’s America’s Most Admired Companies, as saying, “We do no market research.We don’t hire consultants.” Guess that explains why they haven’t called. I know that innovation often means going out on a limb—revolutionary products don’t come from asking consumers what they want next—but some basic research can prevent costly […]

By David KennedyRead More

Photo of employee David Kennedy

5/28/08

Sugging and Frugging

A comment on yesterday’s post brought up how telemarketers have impacted the credibility of market research. Being able to conduct valid research is our life blood and if we were ever unable to get people to participate in our research, we would be unable to provide accurate results to our clients – at least in […]

By David KennedyRead More