Qualitative Research
3/17/25
Getting Unbiased Answers
People’s self-reported attitudes, beliefs, and behaviors are valuable information, but can also be messy and easily biased. How can we minimize biases and get reliable, accurate answers?
By Jane KlingerRead More
3/6/25
A/B Testing – An Introduction
What are people talking about when they mention A/B testing in research? What does it do? How can it benefit me and my organization? In this introduction, we explain the basics of A/B tests.
By Gracia SeeleyRead More
5/29/24
25 Years of Change – Qualitative Methodologies
In our look back over the past 25 years in research methodology we examine the evolution of our most common qualitative research approaches: focus groups and interviews.
By Kevin RainesRead More
5/16/24
25 Years of Change – Survey Methodologies
As Corona Insights arrives at our 25-year anniversary, we’re going to take a look back at the world 25 years ago and examine what has changed in the world of research. This blog post will focus on the evolution of one of our most common research tools – public surveys.
By Kevin RainesRead More
4/26/24
Equity and Access in Translation, Part 2: Evaluating Accessibility
In the first installment of our exploration into equity and access in translated texts, we delved into linguistic and cultural considerations for ensuring content is comprehensible, accessible, and inclusive for all. Now, in part two, we shift our focus to the research methodologies employed to evaluate the comprehensibility of content and improve access for all users.
By Catherine Rockey, PhDRead More
2/26/24
Equity and Access in Translation, Part 1
In the digital era, offering translations for online content is a no-brainer for inclusivity. But are automated tools really doing justice to your message? And why does it matter if translations are a little off? It all boils down to equity and access. Discover how the principles of plain language apply to online communications, especially when touching on sensitive subjects like legal processes or mental health discussions.
By Catherine Rockey, PhDRead More
1/25/24
Flexing Our Empathy Muscles
You might think that the work of self-proclaimed nerds at Corona would entail long, lonely hours staring at screens littered with tech-savvy jargon—but imagination and empathy are actually central to our work!
By Maria CuevasRead More
12/9/23
Norms & Behavior Change, Part 2: Leveraging Norms in Your Messaging
How do we leverage normative behavior ideas to craft effective appeals and promote public good?
By Jane KlingerRead More
12/5/23
Less is More: When to stop qualitative data collection and start analysis
If you find yourself wrestling with the impulse to always collect more data, try analyzing data as you go.
By Annie TheodoropoulosRead More
11/15/23
Norms & Behavior Change, Part 1: When and Why We Conform
In this three-part blog series, one of our resident Psychology experts explains a psychological principle we often leverage to help clients promote behavior change: the power of social norms. Part 1 addresses when and why social norms are so powerful.
By Jane KlingerRead More