Qualitative Research

6/11/25

Telling the Right Story in the Right Way

At Corona Insights, delivering high-quality research is only part of our job. Just as critical is ensuring that our findings are understood, remembered, and applied. That’s where the art of presentation comes in…

By Catherine Rockey, PhDRead More

3/17/25

Getting Unbiased Answers 

People’s self-reported attitudes, beliefs, and behaviors are valuable information, but can also be messy and easily biased. How can we minimize biases and get reliable, accurate answers?

By Jane KlingerRead More

3/6/25

A/B Testing – An Introduction

What are people talking about when they mention A/B testing in research? What does it do? How can it benefit me and my organization? In this introduction, we explain the basics of A/B tests.

By Corona InsightsRead More

5/29/24

25 Years of Change – Qualitative Methodologies

In our look back over the past 25 years in research methodology we examine the evolution of our most common qualitative research approaches: focus groups and interviews.

By Kevin RainesRead More

5/16/24

25 Years of Change – Survey Methodologies

As Corona Insights arrives at our 25-year anniversary, we’re going to take a look back at the world 25 years ago and examine what has changed in the world of research. This blog post will focus on the evolution of one of our most common research tools – public surveys.

By Kevin RainesRead More

4/26/24

Equity and Access in Translation, Part 2: Evaluating Accessibility

In the first installment of our exploration into equity and access in translated texts, we delved into linguistic and cultural considerations for ensuring content is comprehensible, accessible, and inclusive for all. Now, in part two, we shift our focus to the research methodologies employed to evaluate the comprehensibility of content and improve access for all users.

By Catherine Rockey, PhDRead More

2/26/24

Equity and Access in Translation, Part 1

In the digital era, offering translations for online content is a no-brainer for inclusivity. But are automated tools really doing justice to your message? And why does it matter if translations are a little off? It all boils down to equity and access. Discover how the principles of plain language apply to online communications, especially when touching on sensitive subjects like legal processes or mental health discussions.

By Catherine Rockey, PhDRead More