Qualitative Research

12/8/20

How to Use Empathy Maps: A Fictional Case Study

In part two of her blog on empathy maps, Molly provides a (fictional) case study to illustrate the concept.

By Molly HaganRead More

12/1/20

What are empathy maps?

Molly discusses what empathy maps are, and how to they may be your new favorite tool to help you understand your customers.

By Molly HaganRead More

8/18/20

An Anthropologist’s Guide to Ethnographic Observation

Ethnographic observation is a time-tested methodology that provides rich data. Molly Hagan gives an overview of what ethnographic observation is and how it may be useful for your organization.

By Molly HaganRead More

Corona Insights Logo

8/13/20

What is Qualitative Data?

In a previous blog, we discussed data storytelling, or using both qualitative and quantitative data to craft a complete story. But what exactly is qualitative data?

By Caitlin McAteerRead More

Corona Insights Logo

7/30/20

What is data storytelling?

At Corona, we are constantly trying to think of better ways to present data so that it is easy to use. We recently gave a presentation to our friends at Denver Data Storytellers about blended storytelling. Below is a summary of what we discussed.

By Caitlin McAteerRead More

2/20/20

The Future of Qual

For years, qualitative market research has been dominated by focus groups and one-on-one interviews. Molly discusses the shortcomings of these traditional methods and how refreshed methodological approaches can overcome their pitfalls.

By Molly HaganRead More

Corona Insights Logo

12/7/17

How do you measure the value of an experience?

When I think about the professional development I did last week, I would summarize it thusly: an unexpected, profound experience. I was given the opportunity to attend RIVA moderator training and I walked away with more than I ever could have dreamed I would get. Do you know that experience where you think back to […]

By Greg HornbackRead More

11/15/17

Breaking down the wall between quant and qual

Recently we had a project involving a large survey with numerous open-end questions. Taking the divide and conquer approach, it was all hands-on deck to quickly code the thousands of responses. As a qualitative researcher, coding survey responses can feel like a foreign process and I often found myself overthinking both my codes and the […]

By Molly HaganRead More

10/2/17

Human Experience (HX) Research

About a year ago, I stumbled upon a TEDx Talk by Tricia Wang titled “The Human Insights Missing from Big Data”. She eloquently unfurls a story about her experience working at Nokia around the time smartphones were becoming a formidable emergent market. Over the course of several months, Tricia Wang conducted ethnographic research with around […]

By Molly HaganRead More

Corona Insights Logo

8/29/17

Based on my experience…

Born from a conversation I had with a coworker earlier this week, I wanted to talk about research methodology and design and how a client relying solely on what they know – their own experience and expertise – might result in subpar research. Quantitative and qualitative methods have different strengths and weaknesses, many of which […]

By Greg HornbackRead More