Qualitative Research

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2/4/14

Putting the Pieces Together: Combining Qualitative and Quantitative Research Methods

When clients come to Corona and ask us to help them find answers to their most difficult questions, we typically take a quantitative or qualitative approach to our research. Sometimes, however, we use a combination of both methods. As you might imagine, there can be lots of value in bringing the two types of data […]

By Sarah WilliamsRead More

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1/30/14

How to ask the right questions

There is more to qualitative research design than meets the eye.  Much should be taken into account in developing a questionnaire designed to elicit in-depth qualitative feedback from research participants.  For the sake of brevity, I’ll hit on a few conceptual highlights. For starters, a researcher will consider the background and context for the research […]

By Leo LewisRead More

Corona Insights employee Karla Raines

1/24/14

Strategic planning and market research fuel IMAGINE 2020

With tremendous pride and a full heart, Karla Raines presented the Denver Commission on Cultural Affairs (DCCA) with IMAGINE 2020: Denver’s Cultural Plan at their January 2014 meeting.  The commission had been strong proponents of a refreshed cultural plan for Denver.  These volunteers served as Corona’s creative muse throughout the 15-month process.  They held firm […]

By Karla RainesRead More

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1/23/14

State of Our Cities & Towns 2014: Transportation

We were honored to work with the Colorado Municipal League (CML) for the fifth year on their annual report (PDF), State of Our Cities and Towns.  Starting this year, the organization has decided to do a deep investigation into a different issue each year. They started with transportation  issues this year and you can expect  future reports […]

By Kassidy BensonRead More

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1/16/14

Qualitative Market Research How-To: Online Bulletin Boards

An important part of Corona’s front-end consulting for research involves helping clients pick the best approach and research method and instrument. In-person focus groups are still very relevant for qualitative research, and the takeaway value from focus groups lies in the discussion, but what do you do when you need qualitative feedback that doesn’t require […]

By Andrew MonroeRead More

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1/2/14

Online qualitative tools provide more workscope options

Our Corona team has been looking into online qualitative research tools as of late in order to keep up with how various technology platforms can most effectively assist in data collection for our market research work.  As you might expect, we have examined both the benefits and drawbacks of different online data collection platforms that […]

By Leo LewisRead More

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10/30/13

Choosing the Right Research Method: Planes, False Claims and Automobiles

I recently came across an article (which shall remain anonymous) claiming that “focus groups are a thing of the past,” and that Google Trends could better serve anyone considering using a focus group for feedback. I had to laugh. The situation the author used made sense: By using Google Trends, they were able to instantly […]

By Andrew MonroeRead More

Corona Insights employee Matt Bruce

9/17/13

What seniors want from open space

Corona Insights recently helped sponsor the Colorado Open Space Alliance: 2013 Conference in the beautiful hamlet of Crested Butte, Colorado.  More land managers and natural resource professionals attended this year’s conference than any year prior, demonstrating both the success of the conference organizers and the growing field of open space, natural areas, and landscape conservation […]

By Matt BruceRead More

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5/14/13

The New Frontier of Qualitative Research Tools

In recent years, the qualitative research field has seen an explosion of new online or mobile tools that allow researchers to capture data in ways we couldn’t 5 to 10 years ago. Although we’ve previously reported on the rise qualitative analysis software and what it means for Corona and its customers, we’ve decided to launch […]

By Sarah WilliamsRead More

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3/15/13

Excited about Denver’s art

Earlier this week Corona Insights attended the CBCA’s 26th annual Business for the Arts Awards Luncheon. The event was filled with beautiful performances, great food, and incredible examples of work being done in Denver at the intersection of business and arts. Corona Insights would like to congratulate and commend all of the nominees and winners on […]

By Andrew MonroeRead More