Strategy & Tactics

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12/2/15

Predicting The Future

In one form or another, much of market research is aimed at predicting the future.  Whether you are considering opening a new line of business, tweaking your advertisements, or just trying to serve your constituents better, the key purpose is almost always some form of “If we do X, then what will happen?”  However, when […]

By Matt HerndonRead More

Corona Insights employee Karla Raines

10/2/15

The Challenging In-Between: Bridging the gap among visionaries and operational experts

Over the years I’ve discovered that nonprofit executives and board members typically fall into two main categories: those who are boldly aspirational and those who are decidedly tactical. The first focuses on the big idea and its power to move people. They are lofty, passionate and effervescent. To the operationally-focused person they appear to dodge […]

By Karla RainesRead More

Corona Insights employee Matt Bruce

9/29/15

Navigating Time and Space: Why we Include Geography

When I was a kid living in Colorado Springs, my family frequently drove to Denver.  We would go to watch baseball games or visit museums.  It is about 60 miles between Colorado Springs and Denver.  Back then, the speed limit was 60 to 65 miles per hour, and I had fun mentally calculating that since […]

By Matt BruceRead More

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9/11/15

Incorporating Exercises into Focus Groups

At Corona Insights, we are always researching best practices for the work we do.  In the world of qualitative research, this often means best practices for conducting focus groups.  Over the years, we have learned many tips and tricks for conducting focus groups, which includes incorporating exercises into our discussions.  There are a wide range […]

By Mollie BoettcherRead More

Corona Insights employee Karla Raines

4/10/15

Of anchors, sails and strategic plans

I’ve been struck recently by my clients’ desires to simultaneously sail and drop anchor. By sailing I’m referring to the opportunity to advance, grow and change, strategically of course. To move towards the horizon. Counterbalancing that vision is an anchoring in the past – where we’ve been – as well as the here and now […]

By Karla RainesRead More

Photo of employee David Kennedy

3/26/15

A fresh start with your customer feedback

Spring is in the air – though if you’re from our hometown it’s arguably been in the air since January – and what better season is there for a fresh start?  As we often advocate with our clients, a periodic review of your research, evaluation, or strategic plans can help keep them relevant and maximize […]

By David KennedyRead More

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3/6/15

Brand Tracking for Sustained Growth

Surveys can be used to guide a plethora of business decisions.  If you’re considering launching a new product or service, a survey can help you get feedback on not only the product or service itself, but your messaging and collaterals as well.  If you’re looking to grow into a new market, a survey can help […]

By Matt HerndonRead More

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12/5/14

To Force or not to Force (an answer): It’s a complicated question

Survey design can be a complex and nuanced process.  We have made a multitude of posts on the subject, including asking the right people to participate, and how to ask the right questions, but one area we don’t talk about a lot is how the answers you provide in a survey can influence your results.  […]

By Matt HerndonRead More

Photo of employee Beth Mulligan

11/24/14

The Power of Ranking

One of the fun tools of our trade is index development.  It’s a way to rank order things on a single dimension that takes into account a number of relevant variables.  Let’s say you want to rank states with respect to their animal welfare conditions, or rank job candidates with regard to their experience and […]

By Beth MulliganRead More

Corona Insights employee Matt Bruce

11/18/14

Big Insights can come in Little Numbers

On many of our research projects, the sample size (i.e., number of people who are surveyed) directly relates to research cost.  Costs typically increase as we print and mail more surveys or call more people. Normally, the increase in sample size is worth the extra cost because the results are more likely to accurately reflect the […]

By Matt BruceRead More