Strategy & Tactics
3/21/19
It Could Have Gone Off the Rails
We sat down recently with CCRP board member Ken Dawson to reflect on their most recent board retreat, conducted by Corona.
By Karla RainesRead More
9/7/18
DU’s Keystone Strategic Plan leads to action
The 20th century model of delivering a liberal and creative arts education is inadequate to the task of developing graduates who can think broadly and critically in and out of their chosen fields. —From the Keystone Strategic Plan 2018-2025 We are thrilled to celebrate the creation of the College of Arts, Humanities & Social […]
By David KennedyRead More
2/12/18
Virtual Natives
Hello virtual native, good-bye digital native. While that statement might seem far-fetched, after all it wasn’t that long ago that we were getting used to the idea of a digital native as a person familiar with computers and the Internet from a very young age, it isn’t too early to plan for a future defined […]
By Karla RainesRead More
12/18/17
How to measure what people want
Recently after an interview for a project, some us at Corona had a discussion about whether or not it would be useful to use a survey for the project. Like a lot of projects, this potential client was interested in what new changes the public might want in their organization. And at first, this seems […]
By Kate DarwentRead More
12/13/17
The drama of measuring strategic progress
Every week from August through January, millions of Americans tune in three nights a week to watch modern-day gladiators battle over a single objective – strategically progressing an oblong ball down the field in 10-yard increments towards the finish line at the 100-yard mark (the end zone, for the growing number of people not tuning […]
By Andrew StreightRead More
8/4/17
Understanding customer satisfaction requires understanding the customer experience
When people think of doing market research on a new idea, many think it works like this: The problem with this mentality is that humans are notoriously awful at forecasting their own behavior. It’s easy to say “Sure, I would buy that!” in when clicking a button while taking a survey or when sitting in […]
By Matt HerndonRead More
6/19/17
Ugh, Millennials
Is anyone else tired of talking about millennials? Millennials have seemingly been on everyone’s mind, with many worrying over their spending habits, charitable giving, large debt, voting behaviors, and other things. Why do we care so much about this generation? Don’t they already have a problem with entitlement and being all about “me me me”; […]
By Greg HornbackRead More
5/23/17
Activating research
Research that just sits on the shelf (or these days, in a digital folder) is research that probably should not have been conducted. If it is not going to be used, then why do it? Effective research takes many things, from the beginning through the end. We’ve blogged before about the need to start with […]
By David KennedyRead More
5/15/17
Getting the most out of your customer survey
There are a multitude of tools available these days that allow organizations to easily ask questions of their customers. It is certainly not uncommon when Corona begins an engagement for the client to have made internal attempts at conducting surveys in the past. In some cases, these studies have been relatively sophisticated and have yielded […]
By Matt HerndonRead More
5/8/17
How data-driven insights can reveal strategic advantages
A client recently asked us for guidance in the middle of their communication campaign. They had already created and deployed a series of vivid ads encouraging a specific behavior. (For confidentiality reasons, I can’t state the behavior, but let’s pretend they wanted dog owners to register their dogs with the local humane society). Their desired […]
By Matt BruceRead More