Strategy & Tactics
8/4/17
Understanding customer satisfaction requires understanding the customer experience
When people think of doing market research on a new idea, many think it works like this: The problem with this mentality is that humans are notoriously awful at forecasting their own behavior. It’s easy to say “Sure, I would buy that!” in when clicking a button while taking a survey or when sitting in […]
By Matt HerndonRead More
6/19/17
Ugh, Millennials
Is anyone else tired of talking about millennials? Millennials have seemingly been on everyone’s mind, with many worrying over their spending habits, charitable giving, large debt, voting behaviors, and other things. Why do we care so much about this generation? Don’t they already have a problem with entitlement and being all about “me me me”; […]
By Greg HornbackRead More
5/23/17
Activating research
Research that just sits on the shelf (or these days, in a digital folder) is research that probably should not have been conducted. If it is not going to be used, then why do it? Effective research takes many things, from the beginning through the end. We’ve blogged before about the need to start with […]
By David KennedyRead More
5/15/17
Getting the most out of your customer survey
There are a multitude of tools available these days that allow organizations to easily ask questions of their customers. It is certainly not uncommon when Corona begins an engagement for the client to have made internal attempts at conducting surveys in the past. In some cases, these studies have been relatively sophisticated and have yielded […]
By Matt HerndonRead More
5/8/17
How data-driven insights can reveal strategic advantages
A client recently asked us for guidance in the middle of their communication campaign. They had already created and deployed a series of vivid ads encouraging a specific behavior. (For confidentiality reasons, I can’t state the behavior, but let’s pretend they wanted dog owners to register their dogs with the local humane society). Their desired […]
By Matt BruceRead More
4/7/17
Who’s coming to your next meeting? Flame throwers, feral cats and posers
We all know that anxiety and stress can bring out the worst in people. They go to extremes in behavior as they attempt to navigate unknowns and exacerbating risks. An inability to cope leads to three behaviors. The flame thrower – this person may initially show up as the conversation dominator who simply must have […]
By Karla RainesRead More
3/31/17
Moving from customers to patrons
One of the most important drivers of long-term success for nonprofit organizations is having a solid financial model. It’s often one of the primarily areas of focus when Corona assists organizations in the development of a strategic plan. Typically, some combination of unearned income (such as grants or donations) and earned income (such as goods […]
By Matt HerndonRead More
3/29/17
Welcome to the consumer era: When engagement drives change
It’s inescapable. Every day I see more and more examples of it. Consumer behavior is at the core of sweeping industry change. Too often we get caught up in thinking about technology as the disruptor and forget that people are at the heart of the transformations all around us. Here are four examples from this […]
By Karla RainesRead More
3/13/17
From engaging to capturing – rethinking business models that stick
As a strategist, I’m frequently looking over the horizon to see what’s next. At other times, you’ll see me scanning side-to-side looking for forces that may be coming together in new or unexpected ways. Sometimes hindsight puts much of it into perspective. Looking back at 2008 it occurs me that I was well ahead of […]
By Karla RainesRead More
12/22/16
Does This Survey Make Sense?
It’s pretty common for Corona to combine qualitative and quantitative research in a lot of our projects. We will often use qualitative work to inform what we need to ask about in qualitative phases of the research, or use qualitative research to better understand the nuances of what we learned in the quantitative phase. But […]
By Mollie BoettcherRead More