Strategy & Tactics
9/8/14
The cautionary tale of 5 scary strategic planning mistakes: Part V – Don’t get too tuckered out
The scariest proposition is creating a strategic plan that inevitably doesn’t get implemented. Strategic plans are worth their weight in gold when they become a blueprint for future progress. As my final word to the wise, I advise leaders undertaking the strategic planning process to hold onto the momentum created by the planning process to […]
By Karla RainesRead More
8/26/14
The cautionary tale of 5 scary strategic planning mistakes: Part IV – Be willing to say “no”
When a strategy is too broad or too vague, then an organization struggles to devote resources to the appropriate priorities.
By Karla RainesRead More
8/21/14
The cautionary tale of 5 scary strategic planning mistakes: Part III – Dismiss unrealistic expectations
The process of setting strategy must to be concerned with the external environment - most notably with market, customer, industry and macro conditions.
By Karla RainesRead More
8/19/14
Begin with the end in mind
Don't take a research misstep before you even begin. Set 3-5 major goals for the research up front to ensure the end result will meet the needs for which the research was undertaken in the first place.
By Matt HerndonRead More
8/12/14
The cautionary tale of 5 scary strategic planning mistakes: Part II – Avoid side swipes
Your strategic planning process is in motion and... BOOM! Out of nowhere, another priority collides with the strategy, hijacking the process.
By Karla RainesRead More
8/7/14
The cautionary tale of 5 scary strategic planning mistakes; Part I: Don’t self-sabotage
Avoid the common pitfalls of strategic planning. Lesson one, the CEO is the chief strategist shouldn't delegate key components such as process management and idea generation.
By Karla RainesRead More
8/5/14
Millionaires at McDonalds
A few outliers, such as the uber rich Donald Thump, can have a dramatic influence over your survey results. Carefully consider outliers and read our blog for solutions to handle them in an analysis.
By Matt BruceRead More
7/1/14
Data for your sleepless nights
A few months ago, I purchased a fancy pedometer to start collecting more data about myself. For those of you fortunate enough to know my slothful self in real life, I’d like to interrupt your laughter to point out that one of the features I was most interested in was the pedometer’s ability to track […]
By Kate DarwentRead More
6/24/14
Data-driven strategy, oh yeah.
My Corona colleagues know the ins and outs of data – the good, the bad and the better not to have at all. I’ve learned a lot from them over the years. In my world as a strategic consultant, I’ve seen first-hand what the right data at the right time can do when setting strategy. […]
By Karla RainesRead More
6/16/14
The relevance of reviews
Recently, Corona conducted some focus groups in part to understand how people make an important decision. In analyzing the groups, I found that in seeking resources to help make that decision, people preferred referrals from their family, friends and neighbors over quantitative data that was developed using a sophisticated methodology. Why? Participants viewed referrals as […]
By Sarah WilliamsRead More