Stuff We Like
10/31/12
Coronaween
What is orange, black and full of treats? We are! This year, we celebrated Coronaween. Staff donned our official company colors and feasted on a potluck lunch of Halloween-inspired goodies. We voted on our annual spirit award, which was duly given to Kevin. Check it out! Can you guess how many sticks of butter were used for […]
By Meredith BadlerRead More
10/19/12
Beer and politics
While we typically steer clear of politics here, preferring to remain the unbiased, neutral party, we do not steer clear of items related to beer. Four years ago, I posted a blog post about the numerous alternative polls being used to predict the election, from Halloween masks to cookies. This year, instead of showing more […]
By David KennedyRead More
10/10/12
“Feel Inside” Helps Cure Kids
This story has it all. Cutting-edge market research with a hard-to-reach demographic. Strategic philanthropic success. And the perfect blend of hilarity, cuteness and pure musical talent. Introducing, “Feel Inside (and Stuff Like That)” by musical group Flight of the Conchords. How did this masterpiece come to be and why is it relevant? In August, a […]
By Meredith BadlerRead More
9/13/12
Keep market research simple
I was recently flying back from Costa Rica when I stopped in a newsstand at the airport in San Jose to purchase a souvenir magnet (for those familiar with our office, you’ll know how we love our refrigerator magnets). When paying the clerk asked me one additional, simple question, “What airline are you flying on today?” It […]
By David KennedyRead More
9/7/12
Friday football factoids
Here are some fun facts for NFL fans to consider in a winding string of related logic.
By Kevin RainesRead More
7/25/12
Karla Raines named finalist for Outstanding Women in Business
Corona Insights is thrilled to announce that its very own Karla Raines is a finalist for the 2012 Outstanding Women in Business, Small Business Category, sponsored by the Denver Business Journal. Karla was nominated by the Center for Women’s Health Research, Anschutz Medical Campus, where she serves on the Advisory Board. As noted in the […]
By David KennedyRead More
7/4/12
Happy birthday to the USA – and Corona!
Corona Insights turns 13. A brief look back at the past year.
By David KennedyRead More
3/15/12
Looking at survey responses by audience
First, let me say, “Happy March Madness” to all of our followers as the men’s NCAA basketball tournament kicks off today. We’re all in the office working today at Corona—still settling into the new space—but that doesn’t mean we can’t talk about the tournament every once in a while, right? Here’s a graph from ESPN.com […]
By Todd StoltenbergRead More
3/14/12
Happy Pi Day!
Corona Insights loves a celebration. We also love numbers. Naturally, we’re a fan of pi day. Today is March 14, or 3/14 (for those who need us to spell it out). The mathematical constant of pi, roughly equivalent to 3.14, is “the ratio of any Euclidean circle’s circumference to its diameter.” Pi is irrational, transcendental, and […]
By Meredith BadlerRead More
1/31/12
State of Our Cities and Towns
We always like to see our research in action. We especially liked the Colorado Municipal League’s (CML) recent videos highlighting the findings (pdf) from the most recent edition of the State of Our Cities and Towns for Colorado. Not everyone absorbs information by reading graphs and tables or even text in a report. Producing an easy […]
By David KennedyRead More