Stuff We Like
2/22/10
Customers: The ultimate judges
It’s funny to me that, watching the Olympics, I suddenly feel as though I am an expert on whatever sport I happen to be watching, even though it’s usually something that I only really ever watch, oh, once every four years. Let’s take ice skating, for example. There is nothing about my interpretation of what […]
By Holly RussoRead More
1/11/10
Numbers
We use numbers at Corona for all sorts of purposes…analyzing a business’s data, segmentation analysis, demographics…and the list goes on. But for all the fun we have with numbers (not a typo), we always enjoy hearing the many other ways numbers impact our lives. What’s Benford’s Law? Do you have an Erdos number? Check out […]
By David KennedyRead More
12/29/09
The 12 Graphs of Christmas
The 12 graphs of Christmas, as created through the social web. A fitting cap to a year in which social media grew ever more important. See all twelve on Mashable.
By David KennedyRead More
8/23/09
Simplicity
It is refreshing to see simple, yet effective solutions in use. In my recent travels I ran across… Using flags to safely cross streets at designated crossings in Madison, WI. No need for expensive stop lights and signals here. Employees at the Frankfurt, Germany airport using bikes to get around the huge airport. Smaller, cheaper, […]
By David KennedyRead More
7/6/09
Research in action – BMW
Ah, two of my favorite things … BMWs and market research. Glad to see the two working together in such harmony, as this article discusses: “The new BMW Z4 has been introduced to compete head-on with the two big biggest sellers in the UK premium roadster market – the Mercedes SLK and the Audi TT […]
By David KennedyRead More
4/20/09
Coronal Flares 2
It’s been a while since our first Coronal Flares so here are more great links we’ve recently run across. Maximize your market research investment in a recession. A little old now, but still relevant. Ran across it as a result of our post here. Social Media Monitoring Tools. Just a few of the tools you […]
By David KennedyRead More
4/10/09
Some Friday fun
Looking for something to do this Friday afternoon? How about a quest to find the world’s largest prime number? Apparently 50,000 computers are already hard at work. Join in here.
By David KennedyRead More
3/26/09
California dreamin’ on such a winter’s day
It’s a real winter’s day today in Denver, and although it’s been a mild winter and this is one of the few snowy days we’ve had (and probably one of the last we will get this year), the cold air automatically makes me wish for a beach. Don’t get me wrong, we always need the […]
By Beth MulliganRead More
2/23/09
Research in action
Ran across this post on Shopper Culture, a blog from the Integer Group, and it is an excellent example of how research can create new strategies and tactics for a company. In this case, it helped Marks & Spencer, a UK retailer, better serve the needs of their 40 year old+ women shoppers by launching […]
By David KennedyRead More
2/10/09
Ski surveys
We’ve talked plenty about good survey methodology, sampling, and making sure you’re getting the right information, and here is another excellent example: I was up in the mountains this past week skiing and decided to demo (i.e. try out) some new skis. So, I went to the shop at the resort and tried several different […]
By David KennedyRead More