RADIANCE BLOG

Category: Chronicling Corona

Diversity in projects

Having just wrapped up another year, and having recently had our annual staff retreat, we took some time to look back at what we’ve done this year.  I won’t describe every little detail, but I thought I would share some of the more “interesting” topics we’ve worked on this year.

  • Needs of the blind or visually impaired
  • Craft beer drinkers
  • Visitors (and non-visitors) of State Parks
  • Strategic planning for Flobots.org
  • Opinions on the value of tracing meat sources
  • Ways to increase BAR exam passage rates
  • Scents and packaging of lip balm
  • Roller derby attendees
  • Native Americans who smoke
  • Public opinions about issues concerning gays and lesbians
  • Prospective Colorado tourists
  • Potential new markets for a school of theology
  • A new transportation product (sorry we can’t be more specific on this one!)

I don’t think any of us here one year ago could have imagined the variety of projects we would work on in 2008.  We can’t wait to see what challenges ’09 brings our way…



What do you think?

We’ve been at this blogging thing for over six months now and, frankly, we want to know how we’re doing.  It must be the researchers in us.  Go figure.

While we may know many of you, there are many more we wish we did.  So, please take a second and let us know what you like or don’t like, what you wish we would address, or any other feedback you’d like to give us.  We’re all ears.

To leave us feedback, you can post a comment below or email us directly at david (at) coronaresearch. com.


Just released – “Generous Colorado: Why Donors Give”

Corona is pleased to share some recent research conducted on behalf of the Colorado Nonprofit Association. Corona has been a long time partner with the Colorado Nonprofit Association and yesterday morning marked the official release of two reports on individual giving in Colorado (Corona researched and assisted with writing the report, “Generous Colorado: Why Donors Give”).

A few interesting findings, included:

  • Nearly all Coloradans surveyed believe nonprofits play a major role in making our communities better places to live.  Furthermore, most Coloradans believe that all businesses should support charitable causes.
  • The top three reasons people select the charities they support are as follows: they believe the organization is trustworthy (98 percent), they believe the organization is well-managed and effective (96 percent), and they believe the organization supports a cause they believe in (96 percent).
  • Other than their spouse or significant other, few residents consult others when making their decisions about charitable giving. Forty-three percent consult a spouse or significant other;  another 38 percent don’t consult with anyone.
  • The typical volunteer provides upwards of 20 hours per month to their cause(s).
  • Forty-six percent said they would give less due to the current economy.
  • The most common means of contact that compels a person to donate (time or money) is being asked to do so by a person they know.

Click here for the full report.


Corona’s 500th Project

With the notice of a project win today, Corona Research has just won our 500th project!  We hit that mark in (only) 490 weeks of existence.  Yes, we’re number people.

In the spirit of the Thanksgiving holiday, we would like to thank our clients, partners, contractors, and even just friends of Corona for making us so successful.

Now time to celebrate with a weekend filled with gorging ourselves on turkey, washed down by – you guessed it – a Corona.





Corona Helps Determine The Economic Impact of Colorado’s Nonprofit Sector

Although it came out a little before we started blogging, we have been remiss in not letting you know about an important Colorado Nonprofit Association report that Corona Research played a big part in creating.

Return on Investment: The Economic Impact of the Nonprofit Sector in Colorado details both the breadth and (huge) economic impact of the Nonprofit Sector in Colorado.

To determine the economic impact of the sector, Corona Research completed a mail survey of over 600 nonprofits in Colorado and performed some detailed quantitative modeling to calculate direct and indirect economic impacts.

We found that the nonprofit sector contributes over a $2 Billion net inflow to the Colorado economy each year when you combine direct (over $900,000) and indirect (over $1.2 million) impacts.  The average nonprofit adds nearly $300,000 to the Colorado economy.

Nearly half of the money flowing into Colorado from the nonprofit sector comes from Federal funding, which represents a return to the state of its citizen’s Federal tax dollars.

All of this indicates that the nonprofit sector is an excellent return on investment, and we are extremely gratified to have been able to complete this project with the Colorado Nonprofit Association.

The report (which also includes a demographic profile of the nonprofit sector completed by Lester Salomon and colleagues) is chock full of other interesting information about the importance of nonprofits in Colorado (and for those of you who would like to see the nuts and bolts of our modeling process, it’s detailed in the report’s appendix).


Corona is a semi-finalist for the Better Business Bureau’s Torch Award

While we typically try not to toot our own horn too much, we just had to share…

Corona Research is a semi-finalist for the BBB’s Torch Award for Marketplace Trust!

This puts us in the top ten of all nominees – and congrats to the other nine firms as well!

In case you are wondering what exactly the Torch Award for Marketplace Trust is, here is an excerpt from the Better Business Bureau’s website:

To be considered for the BBB International Torch Awards in the category of Advancing Marketplace Trust, a company must have set significant new standards of excellence impacting trust in the marketplace through innovative voluntary actions, programs, or sustainment activities. A selection committee will nominate companies that have:
•Developed a new product or service
•Improved the quality of existing products or services
•Developed entirely new markets
•Changed the choices people have or make
•Elevated standards for its industry or developed marketplace standards crossing all industries
•Worked closely within its community to make a positive social impact

The company must have been in business for at least five years and must be financially sound and fiscally responsible. Each program, service or initiative being judged must have been completed by the organization within the past two years or be an ongoing project.

Okay, back to work.  We’ll have a fresh post for everyone on Monday.