Last Friday was the last day at Corona for Stephanie Papilaris, the Administrative Coordinator for CEO Kevin Raines and the glue that kept the quantitative analysis team running (and kept us from making mixed metaphors). She’s returning to her home in Tampa, Florida and we sent her off in the high style that Corona is famous for:
If you (or someone you know) is organized, motivated, quantitatively inclined, and willing to work with a great group of research whizzes, please apply to join our team!
The survey we recently completed for the Denver Office of Cultural Affairs has received two nice write ups in the local press after a great public presentation of the results by DOCA director Dr. Erin Trapp.
This extensive survey of Denver residents consisted of 814 interviews with residents, including 205 with self-identified African Americans and 204 with self-identified Latino Denverites. The final survey answers for the entire city were demographically weighted to ensure they are representative of the population of Denver.
The results show both positives and negatives for the performing arts in Denver. Primary among the positives is that 80 percent of residents are interested in live performing arts performances and a good number actually attend them, as within the past year 58 percent attended live theater, 41 percent went to a festival, 34 percent saw a live musical concert, and 11 percent attended a dance performance.
To read more about the results and their implications for performing arts in Denver click over to the Denver Post article* or to the article in the Rocky Mountain News. In addition, DOCA has released selected findings from the survey into a report available on the Denver City website.
*The Denver Post article begins “You can’t always trust surveys commissioned by people with a vested interest in the results.” We completely agree! When consuming data and survey results, you always need to be aware of who commissioned the research, who completed the research, and how they carried it out. And when you conduct research, this is why it is important to have someone (like us!) who is aggressively neutral, ethically unimpeachable, and methodologically sound.
Welcome to Radiance, a blog brought to you by Corona Research. This is a blog that speaks about more than just market research and strategy. Within this corner of the blogosphere, innovations in research will be discussed, poor methods will be condemned, and – if nothing else – some great trivia conveyed. Radiance provides the crème de la crème of insight and a few useless (but still thought-provoking) facts about the world around you.
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