Category: Chronicling Corona

Corona Helps Determine The Economic Impact of Colorado’s Nonprofit Sector

Although it came out a little before we started blogging, we have been remiss in not letting you know about an important Colorado Nonprofit Association report that Corona Research played a big part in creating.

Return on Investment: The Economic Impact of the Nonprofit Sector in Colorado details both the breadth and (huge) economic impact of the Nonprofit Sector in Colorado.

To determine the economic impact of the sector, Corona Research completed a mail survey of over 600 nonprofits in Colorado and performed some detailed quantitative modeling to calculate direct and indirect economic impacts.

We found that the nonprofit sector contributes over a $2 Billion net inflow to the Colorado economy each year when you combine direct (over $900,000) and indirect (over $1.2 million) impacts.  The average nonprofit adds nearly $300,000 to the Colorado economy.

Nearly half of the money flowing into Colorado from the nonprofit sector comes from Federal funding, which represents a return to the state of its citizen’s Federal tax dollars.

All of this indicates that the nonprofit sector is an excellent return on investment, and we are extremely gratified to have been able to complete this project with the Colorado Nonprofit Association.

The report (which also includes a demographic profile of the nonprofit sector completed by Lester Salomon and colleagues) is chock full of other interesting information about the importance of nonprofits in Colorado (and for those of you who would like to see the nuts and bolts of our modeling process, it’s detailed in the report’s appendix).

Corona is a semi-finalist for the Better Business Bureau’s Torch Award

While we typically try not to toot our own horn too much, we just had to share…

Corona Research is a semi-finalist for the BBB’s Torch Award for Marketplace Trust!

This puts us in the top ten of all nominees – and congrats to the other nine firms as well!

In case you are wondering what exactly the Torch Award for Marketplace Trust is, here is an excerpt from the Better Business Bureau’s website:

To be considered for the BBB International Torch Awards in the category of Advancing Marketplace Trust, a company must have set significant new standards of excellence impacting trust in the marketplace through innovative voluntary actions, programs, or sustainment activities. A selection committee will nominate companies that have:
•Developed a new product or service
•Improved the quality of existing products or services
•Developed entirely new markets
•Changed the choices people have or make
•Elevated standards for its industry or developed marketplace standards crossing all industries
•Worked closely within its community to make a positive social impact

The company must have been in business for at least five years and must be financially sound and fiscally responsible. Each program, service or initiative being judged must have been completed by the organization within the past two years or be an ongoing project.

Okay, back to work.  We’ll have a fresh post for everyone on Monday.

Corona presents “Do it yourself surveys”

Our CEO, Kevin Raines has been chosen to present on the topic of Do It Yourself Survey Results for the Denver Metro Chamber of Commerce and the Denver Metro Small Business Development Center at the Business Excellence Forum. His presentation will explore:

  • The advantages and disadvantages of survey research;
  • The pros and cons of different types of surveys;
  • How to avoid the most common surveying mistakes; and
  • Ten simple steps for conducting an effective survey.

From The Denver Metro Chamber of Commerce:

The Denver Metro Chamber of Commerce and the Denver Metro Small Business Development Center have assembled 12 of the state’s top business experts to help you meet today’s business challenges. This is a unique opportunity to gain a wide variety of expertise all in one day! Choose 4 of 12 powerful workshops, all designed to help your business grow during these turbulent times.

The forum will be held at Regis University on Wednesday, August 20 from 8 am to 5 pm.

Corona team member helps Ad2 Denver take 2nd place in public service competition!

Congratulations to our own David Kennedy, and the rest of the Ad2 Denver team, who took 2nd place in the national 2008 American Advertising Federation‘s Public Service Competition!  Their project culminated in a very cool and witty media campaign for the new Bradford Washburn American Mountaineering Museum located in Golden, CO.  We’re very proud of Dave’s success, and honored that he helps the Corona team give back to the community.  (We also love the BWAMM ads!)  Way to go Dave!

Corona Makes Fastest Growing Private Companies List … Again!


For the sixth time in seven years, Corona has made the “25 Fastest Growing Private Companies” list, compiled for the Denver area by the Denver Business Journal.  This year, we are ranked 5th (in terms of percentage growth in gross revenues) in our class, with a growth of 135% between 2005 and 2007.

Thanks to everyone – especially our clients – for making Corona Research so successful!

Auf Wiedersehen Stephanie!

Last Friday was the last day at Corona for Stephanie Papilaris, the Administrative Coordinator for CEO Kevin Raines and the glue that kept the quantitative analysis team running (and kept us from making mixed metaphors).  She’s returning to her home in Tampa, Florida and we sent her off in the high style that Corona is famous for:

If you (or someone you know) is organized, motivated, quantitatively inclined, and willing to work with a great group of research whizzes, please apply to join our team!

Denver Performing Arts Survey Results

The survey we recently completed for the Denver Office of Cultural Affairs has received two nice write ups in the local press after a great public presentation of the results by DOCA director Dr. Erin Trapp.

This extensive survey of Denver residents consisted of 814 interviews with residents, including 205 with self-identified African Americans and 204 with self-identified Latino Denverites. The final survey answers for the entire city were demographically weighted to ensure they are representative of the population of Denver.

The results show both positives and negatives for the performing arts in Denver. Primary among the positives is that 80 percent of residents are interested in live performing arts performances and a good number actually attend them, as within the past year 58 percent attended live theater, 41 percent went to a festival, 34 percent saw a live musical concert, and 11 percent attended a dance performance.

To read more about the results and their implications for performing arts in Denver click over to the Denver Post article* or to the article in the Rocky Mountain News. In addition, DOCA has released selected findings from the survey into a report available on the Denver City website.

*The Denver Post article begins “You can’t always trust surveys commissioned by people with a vested interest in the results.” We completely agree! When consuming data and survey results, you always need to be aware of who commissioned the research, who completed the research, and how they carried it out. And when you conduct research, this is why it is important to have someone (like us!) who is aggressively neutral, ethically unimpeachable, and methodologically sound.

Welcome to Radiance

Welcome to Radiance, a blog brought to you by Corona Research. This is a blog that speaks about more than just market research and strategy.  Within this corner of the blogosphere, innovations in research will be discussed, poor methods will be condemned, and – if nothing else – some great trivia conveyed. Radiance provides the crème de la crème of insight and a few useless (but still thought-provoking) facts about the world around you.

We hope you enjoy reading and don’t hesitate to offer up your comments – we’ll look forward to hearing from you.