RADIANCE BLOG

Category: Chronicling Corona

Organization brings data to dog bite discussions

Corona is pleased to share some recent research conducted on behalf of the Coalition for Living Safely with Dogs.  Corona was retained by the Animal Assistance Foundation to provide an analysis and report of data collected by the Coalition on dog bite incidents reported to animal control agencies in Colorado.  The Coalition released the report to the public in recognition of National Dog Bite Prevention Week (May 20-26).

This research effort is the first of its kind and represents a significant accomplishment in the effort to gather statewide, quantitative information about the circumstances in which dog bites occur, and characteristics of the dogs and victims involved.  We applaud the efforts of the Coalition in working to gather this data and bring accurate and unbiased information to decision makers.  (After all, that is our mission!)


Small Business of the Year!

We are proud to announce that Corona was chosen the Small Business of the Year by the Denver Metro Chamber of Commerce!

Thank you to all of our clients, partners, and employees – we couldn’t have done it without you!  This is an incredible way to conclude our first 10 years as a company and a true validation of our core values…

  • Maintain impeccable ethics;
  • Offer high quality and a great value for customers;
  • Keep the ultra-long-term in mind;
  • Be a good employer, and keep our workforce employed;
  • And, be a good corporate citizen.

We have very much enjoyed growing – and thriving – as a part of the Denver business community and eagerly look forward to our next 10 years.

Check out the news articles in the Denver Business Journal and Denver Post.  We hear there is video too – we’ll post it as soon as we track it down!


Recent news story on a Corona client

Corona  is always happy when our work leads to real results for our clients, and we are thrilled when we can share their success with others.

Last week, there was a Colorado Public Radio news segment on the Iliff School of Theology, a Corona client.  As a result of our research and strategic consulting services, the school has a new direction for degree and certificate programs. Initial return? The school’s inquiries are up 50% and applications for admission are up 20%.

Visit their microsite to see the full campaign, Question2Learn.


California dreamin’ on such a winter’s day

Proof that we were there (and temporary local advertising in San Diego).

It’s a real winter’s day today in Denver, and although it’s been a mild winter and this is one of the few snowy days we’ve had (and probably one of the last we will get this year), the cold air automatically makes me wish for a beach.  Don’t get me wrong, we always need the moisture, and I love a good powder day on the slopes as much as anyone, but I grew up in Iowa where winter is always too long, and I’m programmed to dream about the beach.

Early last Fall, when it was still swimming weather in southern California, we were doing some research in the San Diego area.  It was part of a larger project that had us traveling all over the U.S. doing pseudo-ethnographic research/interviews in people’s homes.  In fact, I had my feet in the Atlantic Ocean in Montauk, NY on Long Island, and in the Pacific Ocean in San Diego all within a few weeks’ time.  And in between we sweated it out in Georgia for a bit.

Along the way we met some really great people, sampled the local cuisine, and left our mark on the seaside as fleeting proof that we were there.  It’s the kind of business trip we find ourselves yearning for on a cold snowy day.  (Well, some of us anyway.)



Diversity in projects

Having just wrapped up another year, and having recently had our annual staff retreat, we took some time to look back at what we’ve done this year.  I won’t describe every little detail, but I thought I would share some of the more “interesting” topics we’ve worked on this year.

  • Needs of the blind or visually impaired
  • Craft beer drinkers
  • Visitors (and non-visitors) of State Parks
  • Strategic planning for Flobots.org
  • Opinions on the value of tracing meat sources
  • Ways to increase BAR exam passage rates
  • Scents and packaging of lip balm
  • Roller derby attendees
  • Native Americans who smoke
  • Public opinions about issues concerning gays and lesbians
  • Prospective Colorado tourists
  • Potential new markets for a school of theology
  • A new transportation product (sorry we can’t be more specific on this one!)

I don’t think any of us here one year ago could have imagined the variety of projects we would work on in 2008.  We can’t wait to see what challenges ’09 brings our way…



What do you think?

We’ve been at this blogging thing for over six months now and, frankly, we want to know how we’re doing.  It must be the researchers in us.  Go figure.

While we may know many of you, there are many more we wish we did.  So, please take a second and let us know what you like or don’t like, what you wish we would address, or any other feedback you’d like to give us.  We’re all ears.

To leave us feedback, you can post a comment below or email us directly at david (at) coronaresearch. com.


Just released – “Generous Colorado: Why Donors Give”

Corona is pleased to share some recent research conducted on behalf of the Colorado Nonprofit Association. Corona has been a long time partner with the Colorado Nonprofit Association and yesterday morning marked the official release of two reports on individual giving in Colorado (Corona researched and assisted with writing the report, “Generous Colorado: Why Donors Give”).

A few interesting findings, included:

  • Nearly all Coloradans surveyed believe nonprofits play a major role in making our communities better places to live.  Furthermore, most Coloradans believe that all businesses should support charitable causes.
  • The top three reasons people select the charities they support are as follows: they believe the organization is trustworthy (98 percent), they believe the organization is well-managed and effective (96 percent), and they believe the organization supports a cause they believe in (96 percent).
  • Other than their spouse or significant other, few residents consult others when making their decisions about charitable giving. Forty-three percent consult a spouse or significant other;  another 38 percent don’t consult with anyone.
  • The typical volunteer provides upwards of 20 hours per month to their cause(s).
  • Forty-six percent said they would give less due to the current economy.
  • The most common means of contact that compels a person to donate (time or money) is being asked to do so by a person they know.

Click here for the full report.


Corona’s 500th Project

With the notice of a project win today, Corona Research has just won our 500th project!  We hit that mark in (only) 490 weeks of existence.  Yes, we’re number people.

In the spirit of the Thanksgiving holiday, we would like to thank our clients, partners, contractors, and even just friends of Corona for making us so successful.

Now time to celebrate with a weekend filled with gorging ourselves on turkey, washed down by – you guessed it – a Corona.