Chronicling Corona
5/11/10
A strategic plan for the evolution of law
While sifting through miscellaneous collateral before an event at the University of Denver, one glossy magazine caught my eye. The front cover had a picture of a student composed of a collage of images with a clear distinction between old and modern icons. I was thrilled when I realized it was the Winter/Spring 2010 issue […]
By Meredith BadlerRead More
5/2/10
Corona receives a Silver Gold Key Award from the BMA
Corona Insights is happy to announce that we were awarded a Silver Gold Key Award for our recent re-branding from Corona Research to Corona Insights. The Gold Key Awards is recognized as Colorado’s most prestigious competition dedicated solely to business-to-business marketing communications. Entries were reviewed by a panel of six independent judges from across the country […]
By David KennedyRead More
4/28/10
Corona’s work for the Colorado Children’s Immunization Coalition receiving national attention
Many of Corona’s clients come to us for guidance. Others come to us with questions about how to use the information they already have. However, many of our clients come to us to help them answer questions about how the public feels toward their particular product or service. Our recent work with the Colorado Children’s […]
By Matt HerndonRead More
3/1/10
Three recent projects from Corona Insights
Corona presents at NAST conference Corona conducts research with a wide variety of organizations, but we frequently find ourselves working with membership organizations to help them better understand the needs of their constituents. Recently, Corona was contacted by one such organization – the National Association of State Treasurers (NAST) – to help them understand […]
By Matt HerndonRead More
1/28/10
The Strategic Marketing Process (and how market research can inform it)
Thank you to everyone who attended today’s breakfast roundtable, Resonate with Your Audience: How Research Informs the Stages of Strategic Marketing, given by Corona’s Leo Lewis and hosted in conjunction with Colorado Business Marketing Association (BMA). We had a great turnout and hope everyone took away at least one meaningful insight. And if you would […]
By David KennedyRead More
1/25/10
Strategic Synergies
At Corona, we’ve learned that issues are never without context and solutions are never siloed. These synergies can be tools and using them requires a team effort. In the world of strategy, we strive for 1 + 1 to equal more than 2. It is in this spirit that we wish to recognize the University […]
By Meredith BadlerRead More
1/20/10
Welcome Todd!
New Year, new analyst. Corona Insights rolls out the welcome mat for Todd Stoltenberg and welcomes him to the market research team. Todd comes to Corona from Nebraska where he worked for a market research firm as research associate, mystery shopper manager, and project manager. Todd has already been busy answering the staff’s questions, such […]
By David KennedyRead More
1/5/10
Corona Insights’ Leo Lewis presenting at the Business Marketing Association breakfast
Corona Insights will partner with the Business Marketing Association on January 28th to present Resonate with Your Audience: How Research Informs the Stages of Strategic Marketing. Any smart marketer knows the crucial role market research plays in crafting strategy. But the lines are blurry between the modes of research that are best for answering tough […]
By David KennedyRead More
12/23/09
The Corona-tini
In the spirit of spreading insights, we share the Corona-tini recipe, recently unveiled at the Corona holiday party. 2 parts orange juice 1 part lemonade 1.5 parts orange flavored Vodka (or 2 parts if you want extra insights!) 1 part triple sec Mix, shake with ice and pour! (and, of course, enjoy responsibly) For a […]
By Corona InsightsRead More
12/9/09
Corona Insights’ Holiday Answer Generator
We answer our clients’ important questions all year long. For the holidays, however, we’re providing the Corona Insights’ Holiday Answer Generator for those still-somewhat-important-but-less-so questions, including: Will I get a pony for Christmas? Is Festivus really for the rest of us? Will I shoot my eye out with the Red Ryder BB gun? Will Snoopy […]
By David KennedyRead More