Strategy & Tactics
11/2/09
Changing perceptions
Service has changed. It’s still changing. You now use ATMs instead of a window teller. Maybe you’ve even gone cashless and do everything online. How often do you go into a gas station instead of just paying at the pump? When is the last time you went to a library for reference material instead of […]
By David KennedyRead More
10/25/09
Recognition for recent strategic plan
Corona was proud to receive recognition at the annual luncheon for the Center for Women’s Health Research of the University of Colorado. Toni Cohig, board chair, extended her special thanks to Corona for their hard work on the strategic plan completed earlier this year. The luncheon was attended by over 700 people.
By David KennedyRead More
9/8/09
Consistent momentum
You’ve seen this. You’re in rush hour traffic, steadily moving along. You see [insert sports car model here] zigging and zagging behind you, try to hunt for the best lane at all times. Maybe he catches you or even passes you. But then you pass him again and the process repeats. And you always feel […]
By David KennedyRead More
7/27/09
Strategy here, strategy everywhere
At Corona, we assist many clients perform at a higher level either directly through our strategic consulting practice or through our primary research and analytic practices where we help clients uncover the right answers to the questions most important to them. However, while we work with many clients, it is always interesting to see other […]
By Joe FitzlerRead More
4/13/09
Understanding the consumer
Getting caught up on the news I am reminded of the many opportunities in this current economy (yes, opportunities). Discover the answers to these questions and find your own opportunity. What are your current customers (or potential customers) looking for from your business? What are their motivations? Are there unmet needs in your market? What […]
By David KennedyRead More
3/23/09
8 ways to save on market research
We’ve spoken before about the importance of research in an economic downturn, but we also understand that when you don’t have the budget, you don’t have the budget. So, here are 8 ways you can tackle your research with no, or at least less, budget. Has your company already conducted similar research? No point in […]
By David KennedyRead More
3/4/09
Measure it then do it
There’s an old adage in business: “What gets measured gets done.” Maybe it’s a marketing and advertising campaign. A new program. A branding initiative. Or an internal project to create efficiencies or boost employee retention. Whatever it is, the process of measuring it forces you to be clear and concrete about what you want “it” […]
By David KennedyRead More
3/2/09
Fostering customer loyalty in grocery stores
Those of you who know me, know I have strong interests in retail, customer service, and loyalty. This probably stems from my years of retail experience before my shift into research. As such, every time I shop (online or at a brick and mortar store) I have ideas that I think could increase satisfaction, improve […]
By David KennedyRead More
2/23/09
Research in action
Ran across this post on Shopper Culture, a blog from the Integer Group, and it is an excellent example of how research can create new strategies and tactics for a company. In this case, it helped Marks & Spencer, a UK retailer, better serve the needs of their 40 year old+ women shoppers by launching […]
By David KennedyRead More
1/14/09
Is Detroit now asking the right questions?
A few weeks ago there was an article in the Denver Post about the reason for the demise of the US auto industry (thanks to Chuck, our finance manager, for passing it along to me). In the article, Ed Quillen mentioned an age-old anecdote about asking consumers what they want. When US automakers built and […]
By David KennedyRead More