Strategy & Tactics
3/23/09
8 ways to save on market research
We’ve spoken before about the importance of research in an economic downturn, but we also understand that when you don’t have the budget, you don’t have the budget. So, here are 8 ways you can tackle your research with no, or at least less, budget. Has your company already conducted similar research? No point in […]
By David KennedyRead More
3/4/09
Measure it then do it
There’s an old adage in business: “What gets measured gets done.” Maybe it’s a marketing and advertising campaign. A new program. A branding initiative. Or an internal project to create efficiencies or boost employee retention. Whatever it is, the process of measuring it forces you to be clear and concrete about what you want “it” […]
By David KennedyRead More
3/2/09
Fostering customer loyalty in grocery stores
Those of you who know me, know I have strong interests in retail, customer service, and loyalty. This probably stems from my years of retail experience before my shift into research. As such, every time I shop (online or at a brick and mortar store) I have ideas that I think could increase satisfaction, improve […]
By David KennedyRead More
2/23/09
Research in action
Ran across this post on Shopper Culture, a blog from the Integer Group, and it is an excellent example of how research can create new strategies and tactics for a company. In this case, it helped Marks & Spencer, a UK retailer, better serve the needs of their 40 year old+ women shoppers by launching […]
By David KennedyRead More
1/14/09
Is Detroit now asking the right questions?
A few weeks ago there was an article in the Denver Post about the reason for the demise of the US auto industry (thanks to Chuck, our finance manager, for passing it along to me). In the article, Ed Quillen mentioned an age-old anecdote about asking consumers what they want. When US automakers built and […]
By David KennedyRead More
1/6/09
Looking forward to 2009
In the tradition of blog posts recapping the previous year and predicting the next year, Corona offers our own opinions on how the trends of 2009 will shape the world of research and strategy. Response rates are declining and reaching a representative sample is becoming harder. The number of households with no landline telephone may […]
By David KennedyRead More
12/15/08
The untapped potential of small business donors
For several years now I’ve been suggesting to my local nonprofit community that they are leaving money on the table if they don’t develop strategies to cultivate small business donors to support their causes. Whenever I’d mention this idea I’d see nods of agreement but no action. It may seem easier to pursue a few […]
By Karla RainesRead More
12/1/08
Award winning client makes us proud
Clínica Tepeyac, a Denver-based nonprofit that provides health care and preventive health services, won the El Pomar Award of Excellence in the area of self-sufficiency last week.This award, by one of Colorado’s private foundations, recognizes nonprofits and community leaders in 11 different categories.The process is competitive and the award much sought after as a symbol […]
By Karla RainesRead More
11/24/08
Obama plus the Internet = A new strategy for political engagement
President-elect Barack Obama’s campaign is garnering attention for engaging millions of Americans in the political process. Not only did his campaign reach new heights in terms of the amount of money raised, and the number of people involved and connected, it has reshaped the political industry. The October 2008 Harvard Business Review includes a thought-provoking […]
By Karla RainesRead More
11/17/08
Importance of market research in an economic downturn
The economy is on a downturn and, with businesses bracing for the effects, you’ve probably been hearing plenty of strategies for how to thrive during this tough period. And the foundation for any good strategy is good information. Market research is just as important, if not more important, during a tough economy. When times are […]
By David KennedyRead More