Market Research
7/23/20
What is a Push-to-Web Survey?
Push-to-web survey approaches are growing in popularity. But what exactly is a push-to-web survey, and what are best practices?
By Matt BruceRead More
7/8/20
What is Statistical Significance?
What does statistically significant actually mean? Let’s drink some tea and find out.
By Jim PripusichRead More
6/25/20
Denver Data Storytellers – Blended Storytelling Strategies
Corona Insights is pleased to be partnering with our friends at Denver Data Storytellers to put on a virtual event: Blended Storytelling Strategies!
By Corona InsightsRead More
6/23/20
What is NPS?
NPS is perhaps the most well-known metric in the world of satisfaction research, but as with many acronyms and jargon, what it actually is sometimes gets lost in translation. So, whether the term is new to you, or you just need a refresher, here is a quick overview of NPS.
By David KennedyRead More
6/11/20
VOC Research – Not Just for Volatile Organic Compounds Anymore
You’ve probably seen the acronym “VOC” here and there when it comes to marketing and customer research. We talk a bit about the “voice of the customer” in research strategy and help to clarify some of the confusion.
By Matt HerndonRead More
3/17/20
When the virus shares your name: An update on COVID-19 from the Corona Insights team
The Corona team update on COVID-19, including what we're doing to stop the spread and how we can help you right now.
By David KennedyRead More
2/20/20
The Future of Qual
For years, qualitative market research has been dominated by focus groups and one-on-one interviews. Molly discusses the shortcomings of these traditional methods and how refreshed methodological approaches can overcome their pitfalls.
By Molly HaganRead More
2/13/20
Future of our work: Personas
What are personas? What should you look for when creating them? Are they useful?
By Kate DarwentRead More
1/31/20
The increasing prevalence of mixed methods research designs
Future research will increasingly leverage the strengths of qualitative and quantitative tools. See how Corona did it to study retirement in Colorado.
By Jim PripusichRead More
1/24/20
The continuously evolving data privacy landscape
The landscape for personal data protections is a work in progress. Learn about some of these challenges and how Corona is addressing them.
By David KennedyRead More