Market Research
8/8/17
Hey, did you hear that joke about naturally occurring data going to a bar?
There we were cresting a pass along Highway 40 in route to Steamboat Springs. I found myself scanning the beautiful terrain while engrossed in a conversation about one of my favorite research topics – naturally occurring data. Call it research purist meets strategist for the knockout round. As a consultant who leads data-driven strategy processes […]
By Karla RainesRead More
8/4/17
Understanding customer satisfaction requires understanding the customer experience
When people think of doing market research on a new idea, many think it works like this: The problem with this mentality is that humans are notoriously awful at forecasting their own behavior. It’s easy to say “Sure, I would buy that!” in when clicking a button while taking a survey or when sitting in […]
By Matt HerndonRead More
5/31/17
Thinking strategically about benchmarks
When our clients are thinking about data that they would like to collect to answer a question, we sometimes are asked about external benchmarking data. Basically, when you benchmark your data, you generally are asking how you compare to other organizations or competitors. While external benchmarks can be useful, there are a couple of points […]
By Kate DarwentRead More
5/23/17
Activating research
Research that just sits on the shelf (or these days, in a digital folder) is research that probably should not have been conducted. If it is not going to be used, then why do it? Effective research takes many things, from the beginning through the end. We’ve blogged before about the need to start with […]
By David KennedyRead More
5/15/17
Getting the most out of your customer survey
There are a multitude of tools available these days that allow organizations to easily ask questions of their customers. It is certainly not uncommon when Corona begins an engagement for the client to have made internal attempts at conducting surveys in the past. In some cases, these studies have been relatively sophisticated and have yielded […]
By Matt HerndonRead More
5/8/17
How data-driven insights can reveal strategic advantages
A client recently asked us for guidance in the middle of their communication campaign. They had already created and deployed a series of vivid ads encouraging a specific behavior. (For confidentiality reasons, I can’t state the behavior, but let’s pretend they wanted dog owners to register their dogs with the local humane society). Their desired […]
By Matt BruceRead More
5/3/17
Market research can be more than just research
When most think about conducting market research, they are just thinking of the core questions they want answered and the information they need to move something forward. They have a goal in mind, and market research is a way to reach it. What many don’t consider is how market research can, and often does, function […]
By Greg HornbackRead More
3/10/17
Listening isn’t enough
Recently, we’ve been having a few conversations at work about engagement processes, in part because we’ve seen a few requests for proposals that have some focus on engagement with a particular audience. Often, this engagement takes the form of listening in some way to the audience of interest. While hearing from a group of people […]
By Kate DarwentRead More
2/24/17
4 Steps to Engaging Market Research
Market research can often occur within a silo – someone with an organization has a question, and research is conducted to answer it. While there is nothing wrong with that, it does miss an opportunity to use the research process itself as a means of customer engagement. How often have you participated in research (e.g., […]
By David KennedyRead More
2/1/17
Co-creating Insights through Participatory Research
“We both know some things; neither of us knows everything. Working together we will both know more and we will both learn more about how to know” ~Patricia Maguire, in Doing Participatory Research Do you need to hear from more than the usual suspects? Do you want your research to engage and empower people, rather […]
By Matt BruceRead More