Market Research

Photo of employee Annie Theodoropoulos

5/25/23

Qual on a Budget: How to DIY

When budgets are tight, but you want to learn more about a particular user or customer base, can you just DIY?

By Annie TheodoropoulosRead More

Photo of employee Annie Theodoropoulos

5/17/23

How Our Research Impacts Us as Individuals

Getting the chance to work with different voices and individuals requires us as researchers to expand our minds and perspectives every day. Not only does this let us grow as professionals and better serve diverse populations in the future, but it allows us to expand as individuals, letting us walk around in the world more empathetic and understanding.

By Annie TheodoropoulosRead More

Photo of employee Annie Theodoropoulos

5/9/23

Can we use AI for qualitative research? 

Where and how can AI be leveraged to gain insight into human lived experience?

By Annie TheodoropoulosRead More

Photo of employee Sam Keating

4/25/23

Can ChatGPT be used for quantitative research? 

By now, we have probably all heard something about AI, or artificial intelligence. Lately, it seems like AI is being mentioned everywhere…

By Sam KeatingRead More

Corona Insights employee Kevin Raines

5/12/22

Common Sense (Not The Thomas Paine Version, But Close)

No source of data should be viewed in a vacuum, and Kevin explains where common sense comes into our work.

By Kevin RainesRead More

Corona Insights employee Matt Bruce

4/25/22

Who to Invite: A Note about Qualitative Sampling

There are many ways to sample qualitative research participants, Matt shares insights into the two most common.

By Matt BruceRead More

Photo of employee Annie Theodoropoulos

4/13/22

What are Online Bulletin Boards?

Exploring online bulletin boards as a qualitative research method.

By Annie TheodoropoulosRead More

Corona Insights employee Matt Bruce

1/25/22

Is a survey like an ice cream cone?

Matt discusses how a survey and an ice cream cone have a few things in common.

By Matt BruceRead More

Photo of employee Jim Pripusich

11/10/21

Examining The New Way The 2020 Census Asked About Race

We explore what this change means for data collection and what other adjustments we might expect in the future.

By Jim PripusichRead More

Photo of employee Annie Theodoropoulos

11/2/21

A Look Into Other North American Census Questionnaires

While we have all filled out the US Census, have you ever considered how other North American nations handle their census?

By Annie TheodoropoulosRead More