Market Research
6/23/20
What is NPS?
NPS is perhaps the most well-known metric in the world of satisfaction research, but as with many acronyms and jargon, what it actually is sometimes gets lost in translation. So, whether the term is new to you, or you just need a refresher, here is a quick overview of NPS.
By David KennedyRead More
6/11/20
VOC Research – Not Just for Volatile Organic Compounds Anymore
You’ve probably seen the acronym “VOC” here and there when it comes to marketing and customer research. We talk a bit about the “voice of the customer” in research strategy and help to clarify some of the confusion.
By Matt HerndonRead More
3/17/20
When the virus shares your name: An update on COVID-19 from the Corona Insights team
The Corona team update on COVID-19, including what we're doing to stop the spread and how we can help you right now.
By David KennedyRead More
2/20/20
The Future of Qual
For years, qualitative market research has been dominated by focus groups and one-on-one interviews. Molly discusses the shortcomings of these traditional methods and how refreshed methodological approaches can overcome their pitfalls.
By Molly HaganRead More
2/13/20
Future of our work: Personas
What are personas? What should you look for when creating them? Are they useful?
By Kate DarwentRead More
1/31/20
The increasing prevalence of mixed methods research designs
Future research will increasingly leverage the strengths of qualitative and quantitative tools. See how Corona did it to study retirement in Colorado.
By Jim PripusichRead More
1/24/20
The continuously evolving data privacy landscape
The landscape for personal data protections is a work in progress. Learn about some of these challenges and how Corona is addressing them.
By David KennedyRead More
8/9/19
The Many Lands of Colorado
We look at how different organizations divide Colorado into regions, and we examine the commonalities and differences.
By Kevin RainesRead More
9/6/18
Aging in Wyoming
Earlier, we reported on a joint project that we conducted with Heinrich Marketing to examine the different ways that Wyoming youth move into adulthood. Today we’ll look at the other side of the spectrum, examining how Wyoming residents age. We examined the timeline by which different life events happen among older adults, including retirement, health issues, […]
By Kevin RainesRead More
9/4/18
Adulting in Wyoming
Working with our partners at Heinrich Marketing, we recently prepared an analysis of the “adulting” process for young people in Wyoming. We were curious about the timing and acceptance of various traditional indicators of adulthood, such as having kids, pursuing a full-time career, and others. There are many models of being an adult based on […]
By Kevin RainesRead More