Market Research

11/11/13

Part #2: We envision a Denver that oozes arts, culture and creativity

This is the second in our series of blogs dedicated to showcasing the collective vision in IMAGINE 2020 – Denver’s soon-to-be-completed cultural plan.  The plan will be completed by year-end.  From now through November 22nd, Denver residents are invited to share their thoughts by visiting www.ImagineDenver2020.org. Vision #1 – Arts, culture and creativity are fully […]

By Karla RainesRead More

11/5/13

Part #1: What do you imagine for Denver?

Over the past seven months, over 5,000 people have shared their ideas and aspirations for arts, cultural and creativity in Denver.  As part of IMAGINE 2020, the city’s cultural planning process, these heartfelt ideas and imaginings have fueled the articulation of a bold collective vision for the city.  Corona has been pleased to serve as […]

By Karla RainesRead More

10/30/13

Choosing the Right Research Method: Planes, False Claims and Automobiles

I recently came across an article (which shall remain anonymous) claiming that “focus groups are a thing of the past,” and that Google Trends could better serve anyone considering using a focus group for feedback. I had to laugh. The situation the author used made sense: By using Google Trends, they were able to instantly […]

By Andrew MonroeRead More

10/23/13

Big data is not required for big insights

  You’ve probably heard a lot about Big Data. Big Data is going to change the world. Big Data is going to change how organizations are run. Big Data is going to clean our garage and walk our dog. Big Data vs. Small/Medium Data And maybe Big Data will do that–for big organizations. If you’re […]

By Kevin RainesRead More

10/8/13

The language of surveys

Language is simultaneously one of the most interesting and one of the most frustrating aspects of doing research with people. However, until we figure out a way to read people’s minds as they go about their daily lives, we have to rely on surveys to better understand their thoughts, attitudes, and beliefs. Unfortunately, language is […]

By Kate DarwentRead More

9/17/13

What seniors want from open space

Corona Insights recently helped sponsor the Colorado Open Space Alliance: 2013 Conference in the beautiful hamlet of Crested Butte, Colorado.  More land managers and natural resource professionals attended this year’s conference than any year prior, demonstrating both the success of the conference organizers and the growing field of open space, natural areas, and landscape conservation […]

By Matt BruceRead More

9/10/13

What selling a house can teach us about market research

We recently sold our house and it occurred to me that the process of selling a house has similarities with market research. (I promise it’s not that much of a stretch…) For instance, selling a house can take time, and the challenge is getting prospective buyers to pay attention to your house.  In market research, participation rates […]

By David KennedyRead More