Market Research
2/4/13
The Power of Numbers
Numbers are an interesting thing. We all have an innate sense of quantities, but numbers are a culturally agreed upon format for representing those quantities. When we are trying to convey quantitative information to other people, the choice between “7 days” vs. “1 week” or “100 out of 300” vs. “1 out of 3” often […]
By Kate DarwentRead More
1/23/13
Demographics and Political Representation
Per longstanding tradition, we had a presidential election in 2004, and per longstanding tradition, there was debate about whether the Electoral College was a fair way to elect a president. Now, I’m not a political junkie so I make no claims of expertise in that area, however my intrigue with data and demographics hooked me […]
By Kevin RainesRead More
1/14/13
Market re-church
If you think you don’t need market research because you have faithful customers, think again. Even those organizations with the most faithful customers are doing research. This small Missouri company sends “mystery shoppers” into churches. Dress up on Sunday morning, go sit in church for a few hours, and then fill out a survey about […]
By Kevin RainesRead More
1/9/13
Cartography: Pros and Cons
Data visualizations and infographics have grown in popularity. More and more data is produced and our ability to absorb it in a meaningful manner has decreased. By relying more on graphics and less on numbers alone to tell the story, the key message(s) can more easily be distilled. (Follow us on Facebook where we frequently […]
By David KennedyRead More
1/7/13
Lies, damn lies, and search data
We’ve all heard the old saying, “there are lies, damn lies, and statistics.” Perhaps the 21st century version is, “lies, damn lies, and search data”? The Google Maps team recently analyzed search data for the summer travel season “to gain a sense” of where we (at least in North America) traveled this summer. I bet you can’t […]
By David KennedyRead More
11/27/12
The Black Mobile Cyber Small Business sale
Are you recovered yet from the frantic weekend of deal hunting? First you had Mobile Thursday (haven’t heard of that one yet? see below), then Black Friday, followed by Small Business Saturday, and then (after taking Sunday off) you had Cyber Monday. With all the hype it’s hard to know where the interest is among […]
By David KennedyRead More
11/14/12
Tata Motors – On the Road to Strategic Marketing in India?
A recent article on the domain-b.com website discusses Tata Motors Limited, an automobile, motorcoach and truck manufacturer in India, particularly known domestically for its Nano city car model. (Worldwide, you’d likely also recognize Tata’s luxury brands Jaguar and Land Rover.) Lately, Tata’s Indian auto business and its profits have declined, even while the Indian domestic […]
By Leo LewisRead More
11/9/12
Unusual Questions Asked in the U.S. Census
Kevin recently taught a class on how to use U.S. Census data, and did a little historical research on census questions. He discovered a few questions asked in the past that may seem a little odd today, though they likely were quite relevant during their particular time period. They’re paraphrased below. 1. 1850 Census – […]
By Kevin RainesRead More
11/1/12
Corona Insights is hiring a Research Associate
Calling all bright minds in Denver and beyond! Corona Insights is looking for a talented, quantitative research associate with a data and analysis focus to join our team. This position’s primary responsibilities will include: analysis and interpretation of quantitative data, data quality control, creation of crosstabs, creation of charts, graphs and visuals to represent data, and […]
By Kassidy BensonRead More
10/24/12
That hammer is a lousy screwdriver
We’ve spoke about the best tool for market research before (there isn’t one) and even used the hammer analogy in previous posts. We’ve even spoke about how Apple doesn’t believe in market research. So this article from Fast Company describing why focus groups kill innovation shouldn’t be a surprise to us. And it isn’t. I agree. […]
By David KennedyRead More