In Action

9/7/18

DU’s Keystone Strategic Plan leads to action

  The 20th century model of delivering a liberal and creative arts education is inadequate to the task of developing graduates who can think broadly and critically in and out of their chosen fields. —From the Keystone Strategic Plan 2018-2025   We are thrilled to celebrate the creation of the College of Arts, Humanities & Social […]

By David KennedyRead More

12/11/17

Measuring Reactions to Your Ideas

Market research can be painful sometimes.  You may have poured your heart and soul into an idea and feel it’s really good, only to put it in front of your customers and hear all the things they hate about it.  But it’s better to know in advance than to find out after you’ve spent a […]

By Matt HerndonRead More

8/31/17

Tuft & Needle: Incredible Mattresses. Incredible research?

If you have ever received a proposal from Corona Insights regarding customer research, you may have seen this line: “We believe that surveying customers shouldn’t lower customer satisfaction.” We take the respondent’s experience into account, from the development of our approach through the implementation of the research (e.g., survey design, participant invites, etc.), even in […]

By David KennedyRead More

5/8/17

How data-driven insights can reveal strategic advantages

A client recently asked us for guidance in the middle of their communication campaign.  They had already created and deployed a series of vivid ads encouraging a specific behavior. (For confidentiality reasons, I can’t state the behavior, but let’s pretend they wanted dog owners to register their dogs with the local humane society). Their desired […]

By Matt BruceRead More

4/29/16

New Case Study: New Mexico State Parks SCORP

We always enjoy our successful engagements with our partners and clients, and we enjoy it even more when we are able to share what we did. Our latest case study is about the recently adopted Statewide Comprehensive Outdoor Recreation Plan, or SCORP, for New Mexico State Parks. View the case study here. Be sure to […]

By David KennedyRead More

6/8/15

Corona Summer Camp 2015: AAPOR

Ah, summer camp. For those of us who were generally allergic to the outdoors as kids, summer camp did not necessarily mean cabins, building fires, and outdoor recreation. In my case, summer camp usually meant summer orchestra, which was the best. Not only did I get to play music for hours every day, I also […]

By Kate DarwentRead More

5/21/15

The Lifesavers Conference

As with any industry, it is important in market research to keep up with the latest thinking and practices by regularly attending workshops and conferences.  For this reason, members of the Corona staff can occasionally be found at conferences put on by the American Association of Public Opinion Research (AAPOR), Market Research Association (MRA), and […]

By Matt HerndonRead More

4/8/15

Colorado’s New Statewide Child Abuse Hotline

We were pleased yesterday to attend the unveiling of Colorado’s new rollout of a statewide hotline to report suspected child abuse or neglect.  Governor Hickenlooper and other dignitaries spoke on the Capitol steps, and we think it’s a great step forward for Colorado. Our partners at Heinrich Marketing came up with several great concepts, and […]

By Kevin RainesRead More

10/28/14

How Researchers Hire

Corona Insights just recently went through a round of hiring (look for a blog post soon about our newest member) and, while many of our hiring steps may be common, it did occur to me that our process mirrors the research process. Set goals. Research without an end goal in mind will get you nowhere […]

By David KennedyRead More

7/1/14

Data for your sleepless nights

A few months ago, I purchased a fancy pedometer to start collecting more data about myself. For those of you fortunate enough to know my slothful self in real life, I’d like to interrupt your laughter to point out that one of the features I was most interested in was the pedometer’s ability to track […]

By Kate DarwentRead More