In Action
4/8/15
Colorado’s New Statewide Child Abuse Hotline
We were pleased yesterday to attend the unveiling of Colorado’s new rollout of a statewide hotline to report suspected child abuse or neglect. Governor Hickenlooper and other dignitaries spoke on the Capitol steps, and we think it’s a great step forward for Colorado. Our partners at Heinrich Marketing came up with several great concepts, and […]
By Kevin RainesRead More
10/28/14
How Researchers Hire
Corona Insights just recently went through a round of hiring (look for a blog post soon about our newest member) and, while many of our hiring steps may be common, it did occur to me that our process mirrors the research process. Set goals. Research without an end goal in mind will get you nowhere […]
By David KennedyRead More
7/1/14
Data for your sleepless nights
A few months ago, I purchased a fancy pedometer to start collecting more data about myself. For those of you fortunate enough to know my slothful self in real life, I’d like to interrupt your laughter to point out that one of the features I was most interested in was the pedometer’s ability to track […]
By Kate DarwentRead More
6/6/14
Corona wins Gold Peak Award for Market Research
Last night, the Colorado American Marketing Association (CO+AMA) celebrated Colorado’s first class marketers at their annual Colorado Peak Awards. Corona Insights was honored to take home our 4th Gold Peak Award in the category of Market Research. This year, we won the award for our member engagement and brand assessment for the American College of Veterinary […]
By Kassidy BensonRead More
6/6/14
A dose of data for your springtime allergies
Like many people, I have “seasonal allergies.” March and April bring sneezing fits and foggy brain days for me. Often I get a sore throat and headaches. One year I went through three strep throat tests and a course of antibiotics before my doctor decided my swollen throat was caused by allergies. Knowing you’re allergic […]
By Beth MulliganRead More
3/13/14
How to ask demographic questions
Asking demographic questions (e.g., age, gender, marital status) should be the easiest of survey questions to ask, right? What if I told you asking someone how old they are will yield different results than asking in what year they were born, or that asking a sensitive question (e.g., How much money did you make last […]
By Matt BruceRead More
3/12/14
Societal values in music
We stumbled across the interesting data visualization today, which shows how commonly different words or phrases have appeared in Billboard’s Top 100 songs over the past 50 years or so. As we scroll through the tables, the most obvious pattern is the increase in profanity (described as “foul words”) since 1990. Prior to that era, […]
By Kevin RainesRead More
3/5/14
Imagine 2020 launch
Yesterday, Denver Mayor Michael Hancock revealed Denver’s first cultural plan in 25 years. This strategic plan, written by Corona Insights in partnership with Denver Arts & Venues, will fuel the next era for our city’s art, culture and creativity. What a treat it was to attend the press conference, see the final printed plan and […]
By Karla RainesRead More
2/20/14
Is cluster sampling a good fit for your survey?
Here at Corona, we strive to help our clients maximize the value of their research budgets, often by suggesting solutions that get the job done faster, better, or at a reduced cost. In survey research, developing an accurate sampling frame (i.e., a list of the study population and their contact information) is instrumental for success, […]
By Matt BruceRead More
1/24/14
Strategic planning and market research fuel IMAGINE 2020
With tremendous pride and a full heart, Karla Raines presented the Denver Commission on Cultural Affairs (DCCA) with IMAGINE 2020: Denver’s Cultural Plan at their January 2014 meeting. The commission had been strong proponents of a refreshed cultural plan for Denver. These volunteers served as Corona’s creative muse throughout the 15-month process. They held firm […]
By Karla RainesRead More