In Action
10/21/10
A new form of SUGGING? PUGGING?
We’ve blogged before about SUGGING and FRUGGING (here too) and I was recently exposed to yet another form of insidious contact disguised as research – political targeting (Perhaps PUGGING?). While we’ve all heard of push polls as one form of using surveys for political promotion, this one was different. I won’t name the offending organization, […]
By David KennedyRead More
10/18/10
GAP logo debacle
So, you may have heard about the whole new GAP logo story last week. Long story short in case you missed it: GAP updated their logo, people revolted, GAP did an about-face and will now be using the original logo. I have not heard what type of research was performed in testing the new logo […]
By David KennedyRead More
9/8/10
Corona Insights presents at NASPD
Kevin Raines, Principal here at Corona Insights, and Gary Thorson, Deputy Director of Colorado State Parks, co-presented today at the National Association of State Park Directors’ conference in Santa Fe, NM. They presented a case study of Colorado State Parks’ recent market assessment conducted by Corona Insights. (Click here to see Colorado State Parks’ press […]
By David KennedyRead More
8/30/10
External forces impacting research
When you conduct a singular research study you’re measuring a snapshot of attitudes, awareness, and actions. However, research doesn’t happen in a vacuum and it is important to remember how outside factors may be impacting your results (yes, control groups can help, but if the external force is great enough, it will be tough to […]
By David KennedyRead More
8/23/10
Unthink your brand?
Ever since KFC launched its “Unthink” campaign, I’ve wondered what effects it may have on the company and its franchisees – for better or for worse. If you’re not already familiar, the campaign was developed to promote KFC’s grilled chicken they introduced in April 2009, rather than the original fried chicken the company is so […]
By Todd StoltenbergRead More
5/4/10
Asking questions in a vacuum
Think polls make things a little too simple sometimes? Ever wonder why reality didn’t measure up to expectations (that came from a poll or survey question)? The Economist summed it up nicely in an article from last week’s edition. When asked whether they supported a variety of issues, most people showed strong support. However, when […]
By David KennedyRead More
4/12/10
Apparently Twitter’s success wasn’t a surprise
While many people still don’t understand the value Twitter can provide, others could already see it 4 years ago – before most of us even heard of it. You can watch the video below – and remember these people were indicating the need before Twitter took off – I think the Mashable article summed it […]
By David KennedyRead More
2/22/10
Customers: The ultimate judges
It’s funny to me that, watching the Olympics, I suddenly feel as though I am an expert on whatever sport I happen to be watching, even though it’s usually something that I only really ever watch, oh, once every four years. Let’s take ice skating, for example. There is nothing about my interpretation of what […]
By Holly RussoRead More
2/15/10
Good data = smart decisions
Did you take a recent vacation this winter? When did you start planning? 6 months before? 3 months before? 3 weeks before? When it comes to ski vacations, Vail resorts, through their own research, discovered that the lead time for planning a vacation has greatly decreased. No longer are people planning and researching in the […]
By David KennedyRead More
2/12/10
Domino’s’ “Focus Group” Advertisements
By now you’ve probably heard that Domino’s Pizza has “fixed” its recipe. Through “research” done in focus groups it was revealed that people didn’t like Domino’s pizza. (I put research in quotations since I have heard CPB – the agency who did the ad – has a great disdain for focus groups. Plus, I don’t […]
By David KennedyRead More