In Action
9/17/13
What seniors want from open space
Corona Insights recently helped sponsor the Colorado Open Space Alliance: 2013 Conference in the beautiful hamlet of Crested Butte, Colorado. More land managers and natural resource professionals attended this year’s conference than any year prior, demonstrating both the success of the conference organizers and the growing field of open space, natural areas, and landscape conservation […]
By Matt BruceRead More
7/18/13
Part 3: Actual behavior – What we do
Did sales increase after the campaign? Who donated the most money? When did website traffic peak? We can answer these questions by measuring actual behavior, a practice that is not as common in market research as one might think. This may be due to age-old industry norms that insist measuring actual behavior is too difficult […]
By Matt BruceRead More
6/7/13
Corona Insights takes home another Gold Peak award
Last night Corona Insights was honored to have received a Gold Peak Award for our market research work to inform the Donor Alliance’s marketing strategy. This is the third Peak Award that Corona Insights has taken home from the CO+AMA. In 2010 Corona took home the Silver Peak award for our rebranding and in 2011 Corona won a […]
By Kassidy BensonRead More
5/9/13
Meet Glenn, a testament to Bill Daniels’ legacy
Bill Daniels had an insatiable hunger for knowledge. Although he only received a 2 year degree at a junior college, his hunger for knowledge and strong work ethic paved the way to an extremely successful business career as a pioneer in the cable television industry. In 2012, Corona Insights had the pleasure of conducting stakeholder […]
By Kassidy BensonRead More
4/25/13
Imagine 2020: Denver is talking. We keep listening.
What have Denverites been imagining for arts, culture and creativity in their city by 2020? “More superstar performers coming out of the coffee shops” “An environment that is integrative and inclusive of the arts – everywhere!” “Feature Colorado artists and events at Denver International Airport” “Art in ALL schools” “A vibrant vibe across each neighborhood of […]
By Meredith BadlerRead More
4/9/13
Strategy paying off
In January, our friends at the Center for Women’s Health Research (CWHR) announced the creation of the Judith and Joseph Wagner Endowed Chair in Women’s Health Research. The founder and director of CWHR, Judith Regensteiner, PHD, will hold the prestigious chair. She is a nationally recognized researcher and advocate in women’s health. Regensteiner has published […]
By Kassidy BensonRead More
3/14/13
The Resource Exchange Introduces a New Service
Congratulations to our friends at The Resource Exchange on unrolling their newest service, New Heights Behavioral Health. We began working with TRE in 2005, and have continued our partnership with them since. Most recently, in late Spring 2012, Corona facilitated TRE’s strategic planning process where the kernel of an idea that has developed into New […]
By Kassidy BensonRead More
3/6/13
An interview with 9News “Leader of the Year” Christine Marquez-Hudson
In 2008, when Christine Marquez-Hudson joined Mi Casa, we had the honor of working with her on efforts to reinvigorate the programs, partnerships, and positive community impact of the organization. On January 17th, 9News named Christine Marquez-Hudson “Leader of the Year”. When the news of this tremendous honor reached Corona Insights, our team was overjoyed […]
By Kassidy BensonRead More
3/1/13
How’s your driving? Using data to answer your questions.
You’ve probably heard about auto insurance companies offering discounts based on actual driving behavior (collected by a device plugged into the car). Progressive’s Snapshot discount is one such example that has been heavily promoted. Why are insurance companies turning to these devices? One w0rd: risk. The more accurately they can gauge their risk of having […]
By David KennedyRead More
1/7/13
Lies, damn lies, and search data
We’ve all heard the old saying, “there are lies, damn lies, and statistics.” Perhaps the 21st century version is, “lies, damn lies, and search data”? The Google Maps team recently analyzed search data for the summer travel season “to gain a sense” of where we (at least in North America) traveled this summer. I bet you can’t […]
By David KennedyRead More