In Action
8/3/09
Research gone wrong – online polls
We’ve all seen quick online polls on news sites, in our email, and on social networking sites. While the purpose of these polls is often for entertainment the way they are executed is often too similar to that of real surveys – anyone can take it and can take it as many times as they […]
By David KennedyRead More
7/27/09
Strategy here, strategy everywhere
At Corona, we assist many clients perform at a higher level either directly through our strategic consulting practice or through our primary research and analytic practices where we help clients uncover the right answers to the questions most important to them. However, while we work with many clients, it is always interesting to see other […]
By Joe FitzlerRead More
3/10/09
Using data mining to determine your credit
With ever growing databases and analysis capacity, the use of data mining is expanding. In a previous post we spoke about the Obama campaign’s use of data mining. I recently heard this report on NPR’s Marketplace about credit card companies’ use of data mining to develop risk criteria. Credit card companies, always known for their […]
By David KennedyRead More
2/23/09
Research in action
Ran across this post on Shopper Culture, a blog from the Integer Group, and it is an excellent example of how research can create new strategies and tactics for a company. In this case, it helped Marks & Spencer, a UK retailer, better serve the needs of their 40 year old+ women shoppers by launching […]
By David KennedyRead More
12/8/08
Everything is connected (moreso than usual)
There have been lots of interesting political analyses coming out of the recent election, and since we are rabidly non-partisan at Corona we haven’t spent much time covering them (other than the all important donuts and coffee polls). But this amazing analysis of how Obama’s victory was created by the sea level and sedimentaton pattern […]
By Geoff UrlandRead More
12/1/08
Award winning client makes us proud
Clínica Tepeyac, a Denver-based nonprofit that provides health care and preventive health services, won the El Pomar Award of Excellence in the area of self-sufficiency last week.This award, by one of Colorado’s private foundations, recognizes nonprofits and community leaders in 11 different categories.The process is competitive and the award much sought after as a symbol […]
By Karla RainesRead More
11/24/08
Obama plus the Internet = A new strategy for political engagement
President-elect Barack Obama’s campaign is garnering attention for engaging millions of Americans in the political process. Not only did his campaign reach new heights in terms of the amount of money raised, and the number of people involved and connected, it has reshaped the political industry. The October 2008 Harvard Business Review includes a thought-provoking […]
By Karla RainesRead More
10/1/08
Who Uses the Internet? (Part 2: Demographics)
Part one of our examination of who uses the Internet looked at the question geographically. In part two, we’ll look at Internet usage nationwide (data again via the NTIA) broken down by several important demographic variables. In all of the graphs that follow, in-home Internet usage (green portion of the bars) and outside of the […]
By Geoff UrlandRead More
9/22/08
Who Uses the Internet? (Part 1: State by State)
Who can’t answer your Internet survey? Who is unable to view your spiffy new website? Who won’t be reached by your email newsletter? In survey research, we call the answer to these questions coverage error or the proportion of individuals in your population of interest who are unable to be sampled/reached. Although it’s a statistical concept, […]
By Geoff UrlandRead More
9/16/08
Corona Helps Determine The Economic Impact of Colorado’s Nonprofit Sector
Although it came out a little before we started blogging, we have been remiss in not letting you know about an important Colorado Nonprofit Association report that Corona Research played a big part in creating. Return on Investment: The Economic Impact of the Nonprofit Sector in Colorado details both the breadth and (huge) economic impact […]
By Geoff UrlandRead More