Category: Chronicling Corona


In honor of Corona’s 20th anniversary, we are celebrating the outstanding people and organizations making a positive contribution to our community.

Each month, Corona is making a $500 donation in honor of a member of our team. For November, Jim Pripusich selected GiveWell. We chatted with Jim to learn more about this organization and why he chose them.

As a quantitative data wiz at Corona, it is no surprise that Jim has been a longtime fan of GiveWell, an organization dedicated to uncovering global health and development efforts where a donated dollar goes furthest in saving and improving lives.

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Staff Interview: Jim Pripusich

In this month’s staff profile, Jim talks about Corona’s late night knitting parties and more.
Jim and Lauren

In addition to an excellent ability for sensing when the Corona Staff require a fresh pot of delicious coffee, Jim brings to our team a joy for research. With his inquisitive mind and passion for building the right methods, Jim is always willing to rack his brain for the perfect approach towards better understanding any given situation. Jim’s background in political science provides him a strong foundation in thinking creatively about complex questions and how Corona may build a more holistic picture of any given situation through combing qualitative and quantitative research approaches. According to Jim,

My favorite work involves asking difficult questions and getting creative with research designs. I love to see how a full story emerges when we come at a problem from different angles and employ multiple methods.

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Robin Albert, Summit County, Colorado

Corona does a lot of work with clients in the Denver metro area, but we really love the clients who help us to get out and learn about other areas of the state.  Whether we are conducting needs assessments, economic impact studies, intercept surveys at county fairs, or simply measuring resident opinions about public matters, our clients have always managed to give us challenging and interesting topics to dive into across Colorado.

Robin Albert, Summit County

One such client that we have worked with for years is Summit County Public Health, whom we have worked with for nearly 15 years on projects ranging from measuring opinions about alcohol and substance abuse, to health needs assessments, to targeted studies to understand how to better reach underserved populations in the community.  This month’s interviewee, Robin Albert, has been there for it all, so we were excited to find some time to chat with Robin about her work and the long-term partnership between Summit County and Corona Insights.

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Colorado Media Project

If you’d like to learn more about how Coloradans access arts and culture, and how the news media interacts with the arts, we’ve got some good news for you.  The Colorado Media Project has been working Colorado Public Radio, Denver, and Rocky Mountain Public Media to study these issues (with support from the Bonfils-Stanton Foundation and Gates Family Foundation), and Corona Insights was part of the team. 

We conducted a large statewide public survey that’s chock full of interesting information.  You can go here to learn more and to read our report on the topic, as well as the results of a community listening project conducted by Hearken, a firm that develops engagement strategies for newsrooms.

Welcome, Caitlin!

We are delighted to introduce our newest Associate, Caitlin McAteer

Caitlin and W.

Caitlin specializes in evaluation and strategic planning, and has hit the ground running at Corona, already providing insight and analysis on a variety of projects spanning our market research, evaluation, and strategy practices. She brings to our team a deep well of training and experience in helping mission-driven organizations use data to guide and strengthen their work. She holds a master’s degree in Public Service as well as a bachelor’s degree in Anthropology and Math. We know she will be a great resource for our clients and we’re thrilled to add her to our team!

See our staff pages to learn more about Caitlin and the rest of our Corona team!

Arts & culture: What do Coloradans want to know? [Event]

On November 8th, come to the Colorado History Center and hear Corona Insights and our friends at the Colorado Media Project talk about the intersection of arts and information:  how people participate in the arts, how they find out about things to do, and other interesting things about the news media as it relates to arts and culture.

Speakers will include:

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Ginny Sawyer: Community Builder and Problem Solver

I recently met with Ginny Sawyer, Project and Policy Manager with the City of Fort Collins, to discuss the long view of Corona’s involvement in three city-wide housing studies.

Two words that describe Ginny Sawyer’s career so far are problems and solving. In her 19-years serving the citizens of Fort Collins as a City employee, Ginny has worked on solving an interesting array of issues including nuisance codes, retail marijuana, tax initiatives, and short-term rental housing, just to name a few. Ginny recognizes that these issues are complex, but also understands that they can be deeply personal and have a major impact on residents’ quality of life. Therefore, she takes a human-centered approach by seeking resident voices and sincerely working with stakeholders to find broad and lasting solutions.

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My Pit Bull is Family

In honor of Corona’s 20th anniversary, we are celebrating the outstanding people and organizations making a positive contribution to our community.

Each month, Corona is making a $500 donation in honor of a member of our team. For October, Beth Mulligan selected My Pit Bull is Family. We chatted with Beth to learn more about this organization and her relationship with them.

What is special about My Pit Bull is Family?

“My Pit Bull Is Family” is a Minneapolis-based nonprofit organization that serves as a resource to families with pit bulls. Solely due to their dog’s breed, these families often face challenges finding rental housing and other services such as rental insurance.

Founded in 2011, the organization was started with the goal of promoting inclusive pet polices to end breed-specific discrimination in housing and insurance. The effort has grown to include the nation’s largest database of rentals that includes all dog breeds, which is growing continually through the organization’s ongoing work. By providing this resource and also insurance resources, the organization seeks to minimize or eliminate the number of pit bulls that are surrendered by families due to an inability to find suitable housing.

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Look beyond the financial transaction

Photo by Ian Schneider on Unsplash

Younger association members know what they want, and they have specific preferences for membership associations. Millennials are generally a tech-savvy and frugal group who value work/life balance, personal fulfillment, and connection. They want a clear sense of the benefits of being a member, something they generally don’t feel they are getting now. Mission impact and community service are significant deciding factors for Millennials and Gen Z. Career-focused messaging, personalization, and á la carte pricing are the most effective ways to connect with young members. Gen X and Boomer members expect the same. 

Connection and fulfillment are universal desires for members today, from memberships in trade associations to cultural institutions.  According to trend tracker Colleen Dilenschneider, “Supporting the organization’s mission matters a lot – mission-motivated members are more likely to buy higher-level memberships, renew their memberships, and find greater value for cost in those higher memberships that they are purchasing. A problem, however, is that not all cultural organizations recognize the importance of highlighting these benefits and instead focus almost exclusively on transaction-based benefits.”

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What to join? Co-working space, meetup or traditional association?

Associations used to be the place to go for ongoing professional development and engaging conversations with colleagues in your field. That is no longer the case as members use free, open-source alternatives such as webinars, online courses, and LinkedIn video content. Co-working spaces and meetups are ever-present substitutes for busy people seeking connections on terms. Associations can distinguish themselves by focusing on the credibility and brand of their offerings and highlighting their high-touch, in-person interactions.

Your members have more options than ever. Engage in ways that are meaningful to them.

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