Associations used to be the place to go for ongoing professional development and engaging conversations
with colleagues in your field. That is no longer the case as members use free, open-source alternatives such as webinars, online courses, and
LinkedIn video content. Co-working spaces and meetups are ever-present
substitutes for busy people seeking connections on terms. Associations can
distinguish themselves by focusing on the credibility and brand of their
offerings and highlighting their high-touch, in-person interactions.
Your members have more options
than ever. Engage in ways that are meaningful to them.
Karla Raines of Corona will be joined by her friend Gretchen Kerr, COO of the Children’s Museum of Denver at Marsico Campus to chat about the power of a 20-year visioning horizon. The Museum’s new 2030 Master Plan used a long horizon to leap over the usual constraints of shorter-term thinking. Moon colonization? Autonomous vehicles? Yes and yes.
Using a case study approach, we will share the advantages of
a longer horizon, discuss the essential topics to explore, and share how your
scan can illuminate possibilities you hadn’t envisioned as you build buy-in for
an exciting future.
The world was changing in 2006. Pluto was downgraded from planet status to
dwarf planet. Google purchased YouTube
to expand their empire. Barry Bonds hit
his 715th (asterisked) home run to pass Babe Ruth on the all-time
list. And Beth Mulligan, a newly minted PhD
psychologist at the University of Colorado, was considering her career options.
As an academic, she was interested in moving to a job that had practical application in the world, and that had an emphasis on making the world a better place. A friend from graduate school was working at Corona Insights (then, Corona Research) and let her know we were hiring. She was intrigued by our mission and the variety of work that we do. She won the job and has been a Corona-ite ever since, rising through the ranks from an associate position all the way up to principal. She is now one of the most senior people at Corona Insights, leading our evaluation practice. She also participates in many other types of projects, providing in-house expertise in statistical techniques and research methodologies.
We all love a good story. There is increasing evidence that storytelling is one of the most effective ways to communicate information that
will be retained by an audience. An analysis of the 500 most popular TED talks demonstrated that more than 65% of the
content was storytelling. The ability to communicate a clear and emotionally resonant
narrative of impact is essential for nonprofits and purpose driven
Three of Corona’s associates will take you past the buzzword
of storytelling and breakdown what makes for an effective impact narrative. You
will learn how tools of strategy, qualitative research, and quantitative
analysis can help your organization share the story of why you matter.
SWOT analysis, one of the most prevalent tools in strategic
planning, is in dire need of an update. Can you name another tool that hasn’t
evolved in 50 years? To put it in perspective, it is akin to using a rotary
dial phone in the age of the tech-enabled smart phone.
Karla Raines, Corona’s strategy guru, will share four notable shortcomings in the existing approach and highlight innovative alternatives that will position nonprofits to make the most of their next strategic analysis. Once you understand the shortcomings you will be primed to consider alternatives, including how to optimize your next SWOT.
We sat down
recently with Mike Yankovich, Gretchen Kerr, and Amy Burt of the Children’s
Museum of Denver at Marsico Campus to reflect on our work together. We asked them to take us back to
Twelve years ago, our
hero’s journey began, as many do, with a quest for knowledge. Feeling a bit
like the cartoon character “Underdog,” the Museum knew they had potential to
make a more notable impact on the community yet weren’t quite sure how to get
there. The facility was a bit too crowded—a theme that would emerge again in
later years. Their search for answers led them to Corona Insights, as the
Museum endeavored to gather customer insights to determine how to make the most
of the available space, enhance quality, and solidify their reputation.
In honor of Corona’s 20th anniversary, we are celebrating the
outstanding people and organizations making a positive contribution to our
Each month, Corona
is making a $500 donation in honor of a member of our team. For August, Jamie
Blair selected the Bikes Together. We chatted with Jam to learn more about this
organization and her relationship with them.
Bikes Together is a nonprofit bike shop with the primary
goal of getting more people on bikes—particularly kids who might otherwise find
it difficult to buy and maintain a bike. The organization helps to provide low-
or no-cost bicycles to those who need them by taking in bikes in need of repair
or refurbishment, then giving them new life. In addition, bike owners can come
to Bikes Together and use their shop and tools to repair their bike (for free).
The organization even has volunteers in the shop to help people learn about
bicycle maintenance and assist with repairs. In addition, the organization
provides a wide variety of classes and summer camps to help both kids and
adults learn about bicycles, with topics ranging from maintenance, to safety, to
communication and teamwork, and much more.
This entry in our blog series is submitted with a bit of sadness, as
Jamie Blair, our office coordinator for the past two years, will be moving to
Hawaii in October, and therefore will be moving on from the Corona team. Even
so, we like to think of the Corona alumni network like distant members of the
family, so her departure is no reason not to learn a bit more about her anyway!
Jamie (who tends
to prefer the simpler “Jam”) came to Corona on Halloween of 2017. I wanted to
make some clever joke here about that somehow foreshadowing her time at Corona,
but to the contrary, her time at Corona has been a delight for all of us. Jam
came to us with a background in bookkeeping and social work, making her a
perfect fit to run “Mission Control” here in the office as someone who
understands our passion for working with purpose-driven organizations.
Corona Insights is thrilled to announce the promotion of Andrew Streight to Senior Associate. Andrew delights in everything Corona – from facilitating planning sessions, to collaborating with colleagues and delivering impactful reports. He especially enjoys the multi-faceted talents and diversity of expertise at Corona. “We knew Andrew was a fit when we first met him,” remarked Karla Raines, CEO. “Our clients adore Andrew for his warmth, can-do attitude, commitment to their success, and relentless quest for excellence.”
Andrew! We can’t wait to see where your career takes you.
Check out Andrew’s recent staff highlight as part of our 20th Anniversary here.
Empowered cities and towns, united for a strong Colorado.
That’s the vision for Colorado
Municipal League (CML), a member organization and long-time client of
Corona Insights, that provides services, resources, and advocacy on behalf of
Colorado municipalities, big and small. And one resource they provide to
empower members is research.
I recently sat down with Kevin Bommer, Executive Director,
and Melissa Mata, Municipal Research Analyst, to catch up and learn about how
they’re using data and research to benefit their members.