Chronicling Corona
3/16/15
Corona Insights is hiring
Corona Insights is looking for a bright mind to join our team. Specifically, we’re looking for an Associate with a quantitative market research focus. If you love asking and answering questions, finding insights buried in data, and have a desire to help organizations with their challenges, then we want to hear from you. View job […]
By Sarah SvitakRead More
3/4/15
Research To Do List
Recently, I came across this article about recommendations for the U.S. Census data. While I found the article interesting overall, I was really struck by this quote: “Meanwhile, the academy panel said, the job of producing more than 11 billion estimates a year from the survey is stretching the [U.S. Census] bureau’s capacity. The agency has […]
By Kate DarwentRead More
2/13/15
Is your Neighbor an Engineer?
While Kevin has an engineering degree, I do not—my degree is in social sciences. After reading Kevin’s blogs about income patterns of folks with engineering degrees, I was inspired to take a fresh look at degrees from a spatial perspective. I wondered where engineers are most likely to live, where social scientists are likely to […]
By Matt BruceRead More
1/21/15
The Wages of Engineering Grads
In two previous blogs (Once an Engineer, Always an Engineer? & The Career Evolution of Engineers), we examined the long-term occupational patterns of people with engineering degrees, by looking at a sample of 1,250 Colorado residents who hold bachelor’s degrees in engineering. We saw that many people with engineering degrees do not actually become working engineers. […]
By Kevin RainesRead More
1/14/15
The career evolution of engineers
In a previous blog, I examined the long-term occupational patterns of people with engineering degrees. Looking at a sample of 1,250 Colorado residents who hold bachelor’s degrees in engineering, I examined their current occupations. Now, one might expect that career choices might grow more diverse with age. My theory before examining the data was that younger […]
By Kevin RainesRead More
1/7/15
Once an engineer, always an engineer?
The two founding principals at Corona Insights began our careers as engineers. We both worked in the aerospace industry for about five years before we met on a Top Secret military project. We fell in love, got married, and together we left engineering as a profession. We went in different professional directions for several years […]
By Kevin RainesRead More
12/31/14
Which Corona blog posts did you read this year? We have a guess.
It will be of little surprise that anyone who manages a blog keeps track of their website stats. It’s probably even less of a surprise that a research and strategy firm does so. So, what was our most popular content from our blog in 2014? Putting the Pieces Together: Combining Qualitative and Quantitative Research Methods. […]
By David KennedyRead More
11/24/14
The Power of Ranking
One of the fun tools of our trade is index development. It’s a way to rank order things on a single dimension that takes into account a number of relevant variables. Let’s say you want to rank states with respect to their animal welfare conditions, or rank job candidates with regard to their experience and […]
By Beth MulliganRead More
11/18/14
Big Insights can come in Little Numbers
On many of our research projects, the sample size (i.e., number of people who are surveyed) directly relates to research cost. Costs typically increase as we print and mail more surveys or call more people. Normally, the increase in sample size is worth the extra cost because the results are more likely to accurately reflect the […]
By Matt BruceRead More
11/7/14
Welcome, Mollie!
We are delighted to welcome Mollie Boettcher as the newest member of the Corona Insights team! As our newest Associate, Mollie will specialize in qualitative research practices including, but certainly not limited to: recruiting research participants, conducting focus groups and interviews, then analyzing and interpreting qualitative data for clients seeking data-driven guidance. Mollie attended the […]
By Sarah SvitakRead More