We are delighted to introduce Gregory Hornback as the newest Welcome
member of the Corona Insights team! To learn more about Gregory’s role at Corona Insights, check out his bio here.

We also thought it’d be fun to include a little Q&A to help us and our readers learn more about Gregory. Enjoy!

Q. What is your favorite hobby?
A. I have a bunch of odd hobbies – like mechanical keyboards and wet shaving – but my favorite would probably be computers. I built my first computer when I was in high school and have enjoyed messing with the technology ever since. Just like most other computer enthusiasts, my computer really gets put through its paces when I’m enjoying the most recent and demanding games.

Q. What are you looking forward to most now that you live in Colorado?
A. Colorado has been my favorite state ever since I was young. Being able to drive up into the mountains just to ski or snowboard for the day is a lifelong dream of mine, so I would definitely say the mountains. Also, it’s not well known that Indiana is brutally humid, so every day I am looking forward to enjoying the pleasant, low-humidity weather here in Colorado.

Q. What is your favorite book?
A. Despite my love for high-fantasy books (magic, mystical creatures, etc.), my all-time favorite book would have to be The Stand by Stephen King. I found it to be a fascinating portrayal of humanity and survival in a post-apocalyptic world. Though the book might find its roots in horror, it is truly one that everyone should pick up.

Q. Favorite movie?
A. No Country for Old Men definitely takes the cake.

Q. What is your perfect pizza?
A. My perfect pizza has a few key criteria: 1) it must have a fantastic crust that has a nice and crisp, but not burnt, outer edge with a firm yet spongy inside 2) the sauce must have some sweetness to it but not taste overly sweet 3) it should have a saltier taste baked into the cheese and 4) it should contain extra cheese on one half and pepperoni, ham, bacon, and Canadian bacon on the other.

Q. Favorite college course?
A. My favorite undergraduate course was almost definitely my consumer psychology course. It was a course that combined my love of studying people and my interest in consumerism and economics. It contained the context (within the larger field of psychology) that really spoke to me. In my graduate studies, my favorite course was Online Interaction, a course detailing the history of the internet, how communities formed, and everything on how individuals interact with one another via computer-mediated-communication.

Q. Why Market Research?
A. I originally started out my college career majoring in Chemistry. After I quickly discovered chemistry (and to a greater degree, the required physics courses) was not for me, I fell back to a field I knew I loved, but I wasn’t sure how to make a career out of – Psychology. Eventually, after focusing most of my education around social-psychology, I stumbled upon the field of Consumer Behavior. A string of video games were released that absolutely bombed, despite insanely high budgets, and I was extremely confused; I knew these companies could spend even a small percentage of their budgets on researching how people react to certain aspects of their games in development, but they didn’t seem to be. It was then that I found my passion. Studying how people act as consumers has been my focus ever since, eventually leading to a graduate degree in the field. In my mind, market research is a way in which I can utilize my passion and make it a career.