Chronicling Corona
10/28/15
How to Choose your own Adventure when it comes to Research
One of the things we’ve been doing at Corona this year that I’ve really enjoyed is resurrecting our book club. I enjoy it because it’s one way to think about the things we are doing from a bigger picture point of view, which is a welcome contrast to the project-specific thinking we are normally doing. […]
By Kate DarwentRead More
8/14/15
Welcome, Gregory!
We are delighted to introduce Gregory Hornback as the newest member of the Corona Insights team! To learn more about Gregory’s role at Corona Insights, check out his bio here. We also thought it’d be fun to include a little Q&A to help us and our readers learn more about Gregory. Enjoy! Q. What is your favorite hobby? A. […]
By Sarah SvitakRead More
8/4/15
Latest Edition of The Corona Observer: Coronerds in the Sun
The Corona Observer, our latest quarterly e-newsletter is out! Coronerds in the Sun! Don’t miss future editions, sent about once per quarter. Sign up here.
By David KennedyRead More
7/29/15
Wondering if you’re normal? The answer is probably yes.
Katherine Brown is Corona’s 2015 summer intern. She has one year left at Macalester College where she has chosen to study anthropology because it gives her an excuse to talk to people from all over the place and call it work. After living in Germany for a calendar year and Turkey for an academic one, […]
By Sarah SvitakRead More
7/1/15
Hey honey, wanna help me with a big project?
Facilitating success over 15 years of love and consulting. In my mind, the question with milestones is this, which one is significant enough to celebrate? First year, 10, 20 or 50 – no brainer. What about 15? Sometimes the mid-decade mark is an important one. That’s the case for me this year as I celebrate […]
By Karla RainesRead More
6/26/15
Adventures in Book Club: A Research Story
As it finally starts to feel like summer, one of my favorite activities is sitting outside on the patio reading a good book. My fellow Coronerds must agree with this sentiment as we recently kicked off summer with our very own Corona Book Club, fearlessly led by Senior Associate, Matt Bruce. As we started discussing […]
By Mollie BoettcherRead More
6/8/15
Corona Summer Camp 2015: AAPOR
Ah, summer camp. For those of us who were generally allergic to the outdoors as kids, summer camp did not necessarily mean cabins, building fires, and outdoor recreation. In my case, summer camp usually meant summer orchestra, which was the best. Not only did I get to play music for hours every day, I also […]
By Kate DarwentRead More
5/21/15
The Lifesavers Conference
As with any industry, it is important in market research to keep up with the latest thinking and practices by regularly attending workshops and conferences. For this reason, members of the Corona staff can occasionally be found at conferences put on by the American Association of Public Opinion Research (AAPOR), Market Research Association (MRA), and […]
By Matt HerndonRead More
4/8/15
Colorado’s New Statewide Child Abuse Hotline
We were pleased yesterday to attend the unveiling of Colorado’s new rollout of a statewide hotline to report suspected child abuse or neglect. Governor Hickenlooper and other dignitaries spoke on the Capitol steps, and we think it’s a great step forward for Colorado. Our partners at Heinrich Marketing came up with several great concepts, and […]
By Kevin RainesRead More
3/18/15
It’s All About How You Ask
Last month, I attended the RIVA Training Institute in Rockville, Maryland to get a fresh look at how Corona tackles qualitative research. It was heartening to find that our qualitative research practices match industry standards, but as with any good training, I came away with some new insights that will undoubtedly help make us better […]
By Mollie BoettcherRead More