Market Research

11/10/21

Examining The New Way The 2020 Census Asked About Race

We explore what this change means for data collection and what other adjustments we might expect in the future.

By Jim PripusichRead More

11/2/21

A Look Into Other North American Census Questionnaires

While we have all filled out the US Census, have you ever considered how other North American nations handle their census?

By Carly DoolittleRead More

4/27/21

2020 Census Counts for Apportionment Were Razor Thin

The first results from the 2020 Census show how just 89 people made the difference in which state lost a seat in Congress.

By Jim PripusichRead More

3/16/21

What if the US Senate was a survey sample?

Jim pretends the 2021 US Senate was a survey sample to demonstrate how unrepresentative the body is of the country’s demographics.

By Jim PripusichRead More

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3/11/21

It’s Time to Do the Work

Last summer we made a promise to you, our clients and our community at-large, that we are committed to embedding anti-racism principles in every step of our work.

By Corona InsightsRead More

1/28/21

Systemic Inequity in Our Communities

Using the ESRI Racial Equity GIS Hub, Andrew shares a few examples of what systemic inequity might actually look like in your community.

By Andrew StreightRead More

1/21/21

Bias

Kicking off our blogs in 2021, Kate shares three ideas from psychology that shaped her thinking about racial bias and other forms of bias.

By Kate DarwentRead More

12/8/20

How to Use Empathy Maps: A Fictional Case Study

In part two of her blog on empathy maps, Molly provides a (fictional) case study to illustrate the concept.

By Molly HaganRead More

12/1/20

What are empathy maps?

Molly discusses what empathy maps are, and how to they may be your new favorite tool to help you understand your customers.

By Molly HaganRead More

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11/19/20

What is promising practices research?

In program design and evaluation, promising practices research is a reliable approach for developing research-based, sustainable, and tailored practices.

By Caitlin McAteerRead More