Market Research

4/27/21

2020 Census Counts for Apportionment Were Razor Thin

The first results from the 2020 Census show how just 89 people made the difference in which state lost a seat in Congress.

By Jim PripusichRead More

3/16/21

What if the US Senate was a survey sample?

Jim pretends the 2021 US Senate was a survey sample to demonstrate how unrepresentative the body is of the country’s demographics.

By Jim PripusichRead More

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3/11/21

It’s Time to Do the Work

Last summer we made a promise to you, our clients and our community at-large, that we are committed to embedding anti-racism principles in every step of our work.

By Corona InsightsRead More

1/28/21

Systemic Inequity in Our Communities

Using the ESRI Racial Equity GIS Hub, Andrew shares a few examples of what systemic inequity might actually look like in your community.

By Andrew StreightRead More

1/21/21

Bias

Kicking off our blogs in 2021, Kate shares three ideas from psychology that shaped her thinking about racial bias and other forms of bias.

By Kate DarwentRead More

12/8/20

How to Use Empathy Maps: A Fictional Case Study

In part two of her blog on empathy maps, Molly provides a (fictional) case study to illustrate the concept.

By Molly HaganRead More

12/1/20

What are empathy maps?

Molly discusses what empathy maps are, and how to they may be your new favorite tool to help you understand your customers.

By Molly HaganRead More

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11/19/20

What is promising practices research?

In program design and evaluation, promising practices research is a reliable approach for developing research-based, sustainable, and tailored practices.

By Caitlin McAteerRead More

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11/10/20

What is secondary research?

In a world of confusing research-related jargon, we discuss secondary research and how it can be used to illuminate answers by using information that already exists.

By Caitlin McAteerRead More

8/18/20

An Anthropologist’s Guide to Ethnographic Observation

Ethnographic observation is a time-tested methodology that provides rich data. Molly Hagan gives an overview of what ethnographic observation is and how it may be useful for your organization.

By Molly HaganRead More