Market Research
6/18/24
25 Years of Change – Demographic Analysis
Here we discuss the evolution of how we gather and analyze demographic data and other data from existing sources. The key elements of change in this part of our work are the availability and accessibility of data.
By Kevin RainesRead More
5/29/24
25 Years of Change – Qualitative Methodologies
As Corona Insights arrives at our 25-year anniversary, we’re going to take a look back at the world 25 years ago and examine what has changed, both in the state of Colorado and in the world of research. This blog post will focus on the evolution of our most common qualitative research approaches.
By Kevin RainesRead More
5/16/24
25 Years of Change – Survey Methodologies
As Corona Insights arrives at our 25-year anniversary, we’re going to take a look back at the world 25 years ago and examine what has changed, both in the state of Colorado and in the world of research. This blog post will focus on the evolution of one of our most common research tools – public surveys.
By Kevin RainesRead More
4/26/24
Equity and Access in Translation, Part 2: Evaluating Accessibility
In the first installment of our exploration into equity and access in translated texts, we delved into linguistic and cultural considerations for ensuring content is comprehensible, accessible, and inclusive for all. Now, in part two, we shift our focus to the research methodologies employed to evaluate the comprehensibility of content and improve access for all users.
By Catherine Rockey, PhDRead More
3/13/24
Diversity, Equity & Inclusion in Quantitative Data
We strive for accurate, inclusive representation in our quantitative research. Here are a few tactics we use to ensure quality results.
By Gracia SeeleyRead More
2/26/24
Equity and Access in Translation, Part 1
In the digital era, offering translations for online content is a no-brainer for inclusivity. But are automated tools really doing justice to your message? And why does it matter if translations are a little off? It all boils down to equity and access. Discover how the principles of plain language apply to online communications, especially when touching on sensitive subjects like legal processes or mental health discussions.
By Catherine Rockey, PhDRead More
1/25/24
Flexing Our Empathy Muscles
You might think that the work of self-proclaimed nerds at Corona would entail long, lonely hours staring at screens littered with tech-savvy jargon—but imagination and empathy are actually central to our work!
By Maria CuevasRead More
12/12/23
Norms & Behavior Change, Part 3: Case Studies
Now that we’ve learned about the power of norms and walked through message crafting, let’s put our normative appeal Spidey-sense to the test.
By Jane KlingerRead More
12/10/23
Talking Metrics, Part II: A Framework for Looking at Metrics
There are many frameworks that relate metrics to organizational goals. Paul discusses his preferred framework here.
By Paul CollierRead More
12/10/23
Talking Metrics, Part I: Let’s Break Down the Buzzword
This blog post is dedicated to a trendy word in the social sector, “metrics.”
By Paul CollierRead More