Market Research
6/9/23
Qualitative Deep Dives: Positionality, Footing, and Reflexivity
How does our role as researcher impact the data and findings we achieve?
By Annie TheodoropoulosRead More
6/1/23
When DIY turns into OMG: When to Outsource
DIY Qual can be useful, but when might you want to consult an experienced research team?
By Annie TheodoropoulosRead More
5/25/23
Qual on a Budget: How to DIY
When budgets are tight, but you want to learn more about a particular user or customer base, can you just DIY?
By Annie TheodoropoulosRead More
5/17/23
How Our Research Impacts Us as Individuals
Getting the chance to work with different voices and individuals requires us as researchers to expand our minds and perspectives every day. Not only does this let us grow as professionals and better serve diverse populations in the future, but it allows us to expand as individuals, letting us walk around in the world more empathetic and understanding.
By Carly DoolittleRead More
5/9/23
Can we use AI for qualitative research?
Where and how can AI be leveraged to gain insight into human lived experience?
By Annie TheodoropoulosRead More
4/25/23
Can ChatGPT be used for quantitative research?
By now, we have probably all heard something about AI, or artificial intelligence. Lately, it seems like AI is being mentioned everywhere…
By Sam KeatingRead More
5/12/22
Common Sense (Not The Thomas Paine Version, But Close)
No source of data should be viewed in a vacuum, and Kevin explains where common sense comes into our work.
By Kevin RainesRead More
4/25/22
Who to Invite: A Note about Qualitative Sampling
There are many ways to sample qualitative research participants, Matt shares insights into the two most common.
By Matt BruceRead More
4/13/22
What are Online Bulletin Boards?
Exploring online bulletin boards as a qualitative research method.
By Carly DoolittleRead More
1/25/22
Is a survey like an ice cream cone?
Matt discusses how a survey and an ice cream cone have a few things in common.
By Matt BruceRead More