Market Research

5/12/22

Common Sense (Not The Thomas Paine Version, But Close)

No source of data should be viewed in a vacuum, and Kevin explains where common sense comes into our work.

By Kevin RainesRead More

4/25/22

Who to Invite: A Note about Qualitative Sampling

There are many ways to sample qualitative research participants, Matt shares insights into the two most common.

By Matt BruceRead More

4/13/22

What are Online Bulletin Boards?

Exploring online bulletin boards as a qualitative research method.

By Carly DoolittleRead More

1/25/22

Is a survey like an ice cream cone?

Matt discusses how a survey and an ice cream cone have a few things in common.

By Matt BruceRead More

11/10/21

Examining The New Way The 2020 Census Asked About Race

We explore what this change means for data collection and what other adjustments we might expect in the future.

By Jim PripusichRead More

11/2/21

A Look Into Other North American Census Questionnaires

While we have all filled out the US Census, have you ever considered how other North American nations handle their census?

By Carly DoolittleRead More

4/27/21

2020 Census Counts for Apportionment Were Razor Thin

The first results from the 2020 Census show how just 89 people made the difference in which state lost a seat in Congress.

By Jim PripusichRead More

3/16/21

What if the US Senate was a survey sample?

Jim pretends the 2021 US Senate was a survey sample to demonstrate how unrepresentative the body is of the country’s demographics.

By Jim PripusichRead More

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3/11/21

It’s Time to Do the Work

Last summer we made a promise to you, our clients and our community at-large, that we are committed to embedding anti-racism principles in every step of our work.

By Corona InsightsRead More

1/28/21

Systemic Inequity in Our Communities

Using the ESRI Racial Equity GIS Hub, Andrew shares a few examples of what systemic inequity might actually look like in your community.

By Andrew StreightRead More