Market Research
6/3/11
Corona takes home Gold Peak Award from CO-AMA for Market Research
Corona Insights is honored to have received a Gold Peak Award for our market research work to inform the University of Denver Sturm College of Law’s strategic plan. This award recognizes both Corona’s quality research skills, as well as the positive outcomes of data-driven decision making. About the awards: Hosted by the Colorado Chapter of […]
By Meredith BadlerRead More
5/9/11
Why Do Girls Love Horses, Unicorns And Dolphins?
Admit it, the title caught your attention. That’s why I clicked on this story when digging up an article for another blog post. Which got me thinking: Why don’t research reports or other deliverables have names like this? We should create curiosity and anticipation in our report titles. Now, read the article before reading the […]
By David KennedyRead More
5/3/11
Asking questions of value
You know the surveys on the back of fast food receipts? I called in to complete one the other day and thought I’d share my experience. It first asked the six digit store number and then had me verify it was correct. This was followed by a question if I used the drive-thru or dined […]
By Todd StoltenbergRead More
4/20/11
Market research is dead. Long live market research.
Traditional market research is dead. I’ve heard this multiple times in the past and I’m betting you have too. To be fair, traditional market research (often simplified as surveys and focus groups) isn’t without its challenges, but to say it is dead is carving its headstone a little prematurely. So why have so many people […]
By David KennedyRead More
4/14/11
You’re not alone in procrastinating
If search trends are any indication of what people are doing (and they are), then you’re not alone if you are doing your taxes last minute. During the last two years as indicated by the orange and red lines (and previous years too – just not displayed) we see a small spike in February (people […]
By David KennedyRead More
4/11/11
Neuromarketing is catching on – but is it ready for prime time?
Neuroscience in market research is growing, and while it is still an uncommon methodology for most, it is moving into the realm of standard methodologies. The premise is simple enough – people don’t always reveal what’s driving their decision making, and more importantly, people don’t always even know what is driving their decisions. Since people […]
By David KennedyRead More
4/7/11
Seeing data is far better than reading data
We all absorb information differently – some of us can look at graphs or tables, some prefer more pictorial visuals like infographics, and some even can read binary. While infographics are often creative masterpieces, the real power of infographics of course is to convey the impact of the data, not just the data itself. I […]
By David KennedyRead More
4/4/11
Porsche’s research shows they need to change perceptions
We don’t just like good research – we like seeing good research leading to real change in organizations. Take Porsche for example. Through a “raft of market research” they learned that potential buyers are viewing Porsche vehicles as unfit for everyday driving and use. Porsche’s new campaign therefore is focusing on showing their vehicles in […]
By David KennedyRead More
1/7/11
It’s not what the numbers add up to, it’s what they mean
Remember to look beyond your own numbers to see the bigger story they tell. Happy Friday.
By David KennedyRead More
11/8/10
Assessing secondary data
We’ve been talking data a lot lately on our blog (here and here). So why stop now? Our research work at Corona, more often than not, involves primary research, or gathering original data for the question(s) at hand. However, this is often only the case because there wasn’t already data gathered previously (i.e., secondary data) […]
By David KennedyRead More