Market Research
9/22/08
Who Uses the Internet? (Part 1: State by State)
Who can’t answer your Internet survey? Who is unable to view your spiffy new website? Who won’t be reached by your email newsletter? In survey research, we call the answer to these questions coverage error or the proportion of individuals in your population of interest who are unable to be sampled/reached. Although it’s a statistical concept, […]
By Geoff UrlandRead More
9/16/08
Corona Helps Determine The Economic Impact of Colorado’s Nonprofit Sector
Although it came out a little before we started blogging, we have been remiss in not letting you know about an important Colorado Nonprofit Association report that Corona Research played a big part in creating. Return on Investment: The Economic Impact of the Nonprofit Sector in Colorado details both the breadth and (huge) economic impact […]
By Geoff UrlandRead More
9/8/08
The Godless West?
Gallup just released some interesting polling numbers on Americans’ beliefs about God. Over three quarters (78 percent) believe in God, while 15 percent do not believe in God but do believe in a universal spirit. Only 6 percent of Americans believe in neither. But when you slice the data by geographic region, you get some […]
By Geoff UrlandRead More
8/28/08
Modeling the DNC
The Democratic National Convention held in Denver last week was an overall success thanks to countless hours spent planning by law enforcement, the convention committee, local leaders and a math class from the University of Colorado. Yep, that’s right – a math class. NPR aired a story last week about a math class at the […]
By Joe FitzlerRead More
8/22/08
Concerns over online tracking
We’ve talked about privacy concerns before, and as society has become more digital, the digital footprint of individuals – and the resulting concern about where that information ends up and how it is used – will only continue to grow. The washingtonpost.com recently reported on how some firms track online behavior without explicit consent. We […]
By David KennedyRead More
8/20/08
Reliability of Google Trends
I recently wrote a post on Google’s new service, Google Insights, which is an evolution of Google Trends. As a result of that post, I ran across this post discussing if Google Trends is reliable. One of the examples used compared the term “market research” to “advertising” and showed that both terms declined (as a […]
By David KennedyRead More
8/15/08
Cloudwatching
Tag clouds are, at this point in the history of the web, a well known and widely used method of classifying and displying the content of a website. There are free services to help you design your own clouds (the picture below was designed in wordle). Some of the resulting clouds are quite artistic. The […]
By Geoff UrlandRead More
8/11/08
More defective research…from the inside
You probably have noticed that we’re pretty passionate about discussing good and less-than-good practices in market research on our blog (if you haven’t, check out here, here, here, here, and here). I was reading the book Why Smart Companies Do Dumb Things the other day and one of the things the author mentioned as a […]
By David KennedyRead More
8/8/08
The importance of good sampling
One of the most important factors that determines if your [fill in research mode here … survey, focus group, etc.] produces accurate results is your sample. A sample, by definition, is a subset of the population you are studying that is selected for the actual research study. Perform your research with the wrong sample, or […]
By David KennedyRead More
8/6/08
Google Insights
Marketers salivate over the amount of data Google holds, and today Google gives us another window into their database of intentions. Similar to Google Trends, their newest service, Google Insights, allows you to get a glimpse of what terms people are searching for. Insights, however, offers additional tools to make those results more useful. Now […]
By David KennedyRead More