Market Research

Photo of employee David Kennedy

8/10/09

LinkedIn Survey

Last fall we blogged about LinkedIn’s entrance into research. While one might think this means LinkedIn understands research, a recent survey I received from them makes me think otherwise. I took their survey, which was done on survey monkey (with all of their partners, they couldn’t find a better service?); skip patterns didn’t work (or […]

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Photo of employee David Kennedy

8/3/09

Research gone wrong – online polls

We’ve all seen quick online polls on news sites, in our email, and on social networking sites. While the purpose of these polls is often for entertainment the way they are executed is often too similar to that of real surveys – anyone can take it and can take it as many times as they […]

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Photo of employee David Kennedy

7/13/09

Avoid pie

… charts, that is. We’ve had some “debates” here at the office about the best types of graphs, charts, or other visual means of portraying data (Word clouds anyone?).  We even had a few posts (here and here) last year when we disagreed with Seth Godin’s three laws of graphs. I was amused when I […]

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Photo of employee David Kennedy

4/27/09

How to rank – Four tips for smarter ranking questions

Have you ever taken a survey that asked you to rank a list?  Maybe it was just a few items.  Maybe it was many more.  I was recently asked to rank a LONG list of attributes on a survey which quickly became an exercise in futility.  When ranking nearly 20 items, can you really decipher […]

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Photo of employee David Kennedy

4/7/09

Variation in focus group styles

Saw this post and video (from a UK researcher) about how US focus groups were different from UK focus groups.  The author pointed out interesting aspects of a US group, but did not mention what UK groups were like in contrast.  Which led me to pose the question, what makes UK groups unique? The post’s […]

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Photo of employee David Kennedy

3/30/09

Timeliness of surveys

I was going through my mail last night and discovered  a survey from the manufacturer of my car.  Since survey research is a major part of my work, I figured it would be good Karma to take it. I happily started the survey and realized it was supposed to be about my most recent visit […]

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Photo of employee David Kennedy

3/12/09

An interview with a professional respondent II

We recently posted a satirical video of an interview with a professional focus group respondent. Today I ran across this article written by another professional respondent.  While somewhat old, I believe it still rings true nearly five years later. For reasons that are probably apparent from watching the video and reading the article, the current […]

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Photo of employee David Kennedy

3/2/09

Fostering customer loyalty in grocery stores

Those of you who know me, know I have strong interests in retail, customer service, and loyalty.  This probably stems from my years of retail experience before my shift into research.  As such, every time I shop (online or at a brick and mortar store) I have ideas that I think could increase satisfaction, improve […]

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Photo of employee David Kennedy

2/26/09

A great graph or a horrible graph?

We love our graphs here at Corona.  Analysts have gotten into brawls over them (ok, not really). The other day, someone showed me this graph out of an advertisement for, what else, but using a specific direct mail service for advertising. At first, we made fun of the graph.  It looked utterly useless, had no […]

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Photo of employee David Kennedy

2/20/09

An interview with a professional respondent

Has she been in one of your focus groups? This video reminds me of why we only custom recruit for our focus groups.  We use no panel and do not accept opt-in participants.  Instead, we custom-recruit for each project ensuring few if any “regular” focus group participants are in the group and that the group […]

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