Porsche’s research shows they need to change perceptions
4/4/11 / David Kennedy
We don’t just like good research – we like seeing good research leading to real change in organizations.
Take Porsche for example. Through a “raft of market research” they learned that potential buyers are viewing Porsche vehicles as unfit for everyday driving and use.
Porsche’s new campaign therefore is focusing on showing their vehicles in everyday situations, as opposed to quick jaunts through twisty mountain roads (though Porsche isn’t totally abandoning their message of driving experience and passion – just that you can have both).