Market Research
4/20/11
Market research is dead. Long live market research.
Traditional market research is dead. I’ve heard this multiple times in the past and I’m betting you have too. To be fair, traditional market research (often simplified as surveys and focus groups) isn’t without its challenges, but to say it is dead is carving its headstone a little prematurely. So why have so many people […]
By David KennedyRead More
4/14/11
You’re not alone in procrastinating
If search trends are any indication of what people are doing (and they are), then you’re not alone if you are doing your taxes last minute. During the last two years as indicated by the orange and red lines (and previous years too – just not displayed) we see a small spike in February (people […]
By David KennedyRead More
4/11/11
Neuromarketing is catching on – but is it ready for prime time?
Neuroscience in market research is growing, and while it is still an uncommon methodology for most, it is moving into the realm of standard methodologies. The premise is simple enough – people don’t always reveal what’s driving their decision making, and more importantly, people don’t always even know what is driving their decisions. Since people […]
By David KennedyRead More
4/7/11
Seeing data is far better than reading data
We all absorb information differently – some of us can look at graphs or tables, some prefer more pictorial visuals like infographics, and some even can read binary. While infographics are often creative masterpieces, the real power of infographics of course is to convey the impact of the data, not just the data itself. I […]
By David KennedyRead More
4/4/11
Porsche’s research shows they need to change perceptions
We don’t just like good research – we like seeing good research leading to real change in organizations. Take Porsche for example. Through a “raft of market research” they learned that potential buyers are viewing Porsche vehicles as unfit for everyday driving and use. Porsche’s new campaign therefore is focusing on showing their vehicles in […]
By David KennedyRead More
1/7/11
It’s not what the numbers add up to, it’s what they mean
Remember to look beyond your own numbers to see the bigger story they tell. Happy Friday.
By David KennedyRead More
11/8/10
Assessing secondary data
We’ve been talking data a lot lately on our blog (here and here). So why stop now? Our research work at Corona, more often than not, involves primary research, or gathering original data for the question(s) at hand. However, this is often only the case because there wasn’t already data gathered previously (i.e., secondary data) […]
By David KennedyRead More
11/1/10
Online research and carbon emissions
Does online research (specifically focus groups) reduce greenhouse gas emissions of in-person research? Given our interest in “green” we were excited to look at this report. According to a recent report by Revelation, in-person groups create more than 2.5 times the amount of greenhouse gas emissions than online research (even when all the extra computing […]
By David KennedyRead More
10/21/10
A new form of SUGGING? PUGGING?
We’ve blogged before about SUGGING and FRUGGING (here too) and I was recently exposed to yet another form of insidious contact disguised as research – political targeting (Perhaps PUGGING?). While we’ve all heard of push polls as one form of using surveys for political promotion, this one was different. I won’t name the offending organization, […]
By David KennedyRead More
10/18/10
GAP logo debacle
So, you may have heard about the whole new GAP logo story last week. Long story short in case you missed it: GAP updated their logo, people revolted, GAP did an about-face and will now be using the original logo. I have not heard what type of research was performed in testing the new logo […]
By David KennedyRead More