Analytics

7/12/16

Do you have kids? Wait – let me restate that.

Karla Raines and I had dinner with another couple last week that shares our background and interest in social research.  We were talking about the challenges of understanding the decisions of other people if you don’t understand their background, and how we can have biases that we don’t even realize. It brought me back to […]

By Kevin RainesRead More

7/6/16

Car vs. Bike

I like to ride my bike whenever I get a chance.  I ride to the store, to the park, to take my son to preschool, and sometimes just for fun.  While I’ve never been in an accident with a moving car, I’ve witnessed several bike vs. car accidents, and its something I want to avoid. […]

By Matt BruceRead More

4/27/16

Nonprofit Data Heads

Here at Corona, we gather, analyze, and interpret data for all types of nonprofits.  While some of our nonprofit clients are a little data shy, many are data-heads like us!  Indeed, several nonprofits (many of which we have worked for or partnered with) have developed amazing websites full of easy to access datasets. Here are […]

By Matt BruceRead More

4/8/16

Your Baby Is Increasingly Special and Unique, Apparently

It seems like when I’m in the mall and hear parents talking to their kids, I hear unusual names more and more often.  I’ve been developing a theory that parents are enjoying creativity more and valuing tradition less when that birth certificate rolls around, so in keeping with Corona Insights tradition, I thought I’d explore […]

By Kevin RainesRead More

3/29/16

DIY Tools: Network Graphing

Analyzing Corona’s internal data for our annual retreat is one of my great joys in life.  (It’s true – I know, I’m a strange one.)  For the last few years I’ve included an analysis of teamwork at Corona.  Our project teams form organically around interests, strengths, and capacity, so over the course of a year […]

By Beth MulliganRead More

3/22/16

Making improvements through A/B testing

Did you know that when you visit Amazon.com the homepage you see may be different than the one someone else sees, even beyond the normal personalized recommendations? It’s been widely reported how Amazon is continually tweaking their homepage by running experiments, or A/B tests (sometimes referred to as split tests), to tease out what makes a […]

By David KennedyRead More

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3/8/16

Turning Passion into Actionable Data

Nonprofits are among my favorite clients that we work with here at Corona for a variety of reasons, but one of the things that I love most is the passion that surrounds nonprofits.  That passion shines through the most in our work when we do research with internal stakeholders for the nonprofit.  This could include […]

By Mollie BoettcherRead More

12/30/15

The Challenges of Measuring Home

Home has many different definitions, both physical and conceptual.  It is where the heart is, according to Pliny the Elder, or it’s where you keep your stuff according to George Carlin.  It’s a structure, a family, a memory, or just anywhere you feel comfortable.  Or maybe it’s all of these things. I spend a fair […]

By Kevin RainesRead More

10/28/15

How to Choose your own Adventure when it comes to Research

One of the things we’ve been doing at Corona this year that I’ve really enjoyed is resurrecting our book club. I enjoy it because it’s one way to think about the things we are doing from a bigger picture point of view, which is a welcome contrast to the project-specific thinking we are normally doing. […]

By Kate DarwentRead More

10/13/15

Weight on What Matters

In May, Kate and I went to AAPOR’s 70th Annual Conference in Hollywood, FL.  Kate did a more timely job of summarizing our learnings, but now that things have had some time to settle, I thought I’d discuss an issue that came up in several presentations, most memorably in Andy Peytchev’s presentation on Weighting Adjustments […]

By Beth MulliganRead More