Analytics
4/26/10
Pivot – A new way to organize and connect data
Ever feel like you have too much data to sift through? That simple search results aren’t enough? Or that that bar chart just doesn’t convey the big picture? Enter Pivot. As the Economist recently described in a special report, the amount of data we are creating is immense. So much so that we can’t even […]
By David KennedyRead More
3/22/10
Census outreach
I was in a small town in California two weeks ago, and was on the lookout for a birthday card for my nephew. I wandered into a small “alternative” card shop and found a really cool Hindu-themed birthday card. My nephew’s not Hindu, but I like to keep him on his toes, so I bought […]
By Kevin RainesRead More
3/15/10
Baseball (analytics) fever
We like baseball here at Corona. Well, at least Leo, Dave and I like baseball. We enjoy the crack of the bat, the smell of the grass, and, because we’re data junkies, the mountains of statistics. Baseball and statistics are inseparable. There seems to be a stat for every aspect of the game from the […]
By Joe FitzlerRead More
1/17/10
Research and Strategy Trends for 2010 (part 1)
Like last year, we offer up our foresight on some of the top trends in our field for 2010. Although the year has already started, hopefully we haven’t missed anything in its first weeks. Some of the trends we noted last year – economic pressures, instantaneous research – will continue and become even more pronounced. […]
By David KennedyRead More
1/11/10
Numbers
We use numbers at Corona for all sorts of purposes…analyzing a business’s data, segmentation analysis, demographics…and the list goes on. But for all the fun we have with numbers (not a typo), we always enjoy hearing the many other ways numbers impact our lives. What’s Benford’s Law? Do you have an Erdos number? Check out […]
By David KennedyRead More
11/13/09
Maintaing a neutral balance
Sometimes the projects we work on at Corona Insights go unnoticed by the general public. The recent follow-up study about an occupancy ordinance in Fort Collins, however, was not one of these projects. In 2006, Corona conducted the initial study about the rental market impacts of limiting the number of unrelated people who can live […]
By Joe FitzlerRead More
7/8/08
Which Starbucks will close?
To many Starbucks patrons out there, the news that Starbucks is closing 600 stores may be a cause for panic.Around the office, a few of us thought about starting an office pool to bet on which ones near us might close.So, I began to wonder what factors will go into their decision to close a […]
By Joe FitzlerRead More