Analytics

1/17/10

Research and Strategy Trends for 2010 (part 1)

Like last year, we offer up our foresight on some of the top trends in our field for 2010. Although the year has already started, hopefully we haven’t missed anything in its first weeks. Some of the trends we noted last year – economic pressures, instantaneous research – will continue and become even more pronounced. […]

By David KennedyRead More

1/11/10

Numbers

We use numbers at Corona for all sorts of purposes…analyzing a business’s data, segmentation analysis, demographics…and the list goes on. But for all the fun we have with numbers (not a typo), we always enjoy hearing the many other ways numbers impact our lives. What’s Benford’s Law? Do you have an Erdos number? Check out […]

By David KennedyRead More

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11/13/09

Maintaing a neutral balance

Sometimes the projects we work on at Corona Insights go unnoticed by the general public.  The recent follow-up study about an occupancy ordinance in Fort Collins, however, was not one of these projects.  In 2006, Corona conducted the initial study about the rental market impacts of limiting the number of unrelated people who can live […]

By Joe FitzlerRead More

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7/8/08

Which Starbucks will close?

To many Starbucks patrons out there, the news that Starbucks is closing 600 stores may be a cause for panic.Around the office, a few of us thought about starting an office pool to bet on which ones near us might close.So, I began to wonder what factors will go into their decision to close a […]

By Joe FitzlerRead More