Analytics
4/8/16
Your Baby Is Increasingly Special and Unique, Apparently
It seems like when I’m in the mall and hear parents talking to their kids, I hear unusual names more and more often. I’ve been developing a theory that parents are enjoying creativity more and valuing tradition less when that birth certificate rolls around, so in keeping with Corona Insights tradition, I thought I’d explore […]
By Kevin RainesRead More
3/29/16
DIY Tools: Network Graphing
Analyzing Corona’s internal data for our annual retreat is one of my great joys in life. (It’s true – I know, I’m a strange one.) For the last few years I’ve included an analysis of teamwork at Corona. Our project teams form organically around interests, strengths, and capacity, so over the course of a year […]
By Beth MulliganRead More
3/22/16
Making improvements through A/B testing
Did you know that when you visit Amazon.com the homepage you see may be different than the one someone else sees, even beyond the normal personalized recommendations? It’s been widely reported how Amazon is continually tweaking their homepage by running experiments, or A/B tests (sometimes referred to as split tests), to tease out what makes a […]
By David KennedyRead More
3/8/16
Turning Passion into Actionable Data
Nonprofits are among my favorite clients that we work with here at Corona for a variety of reasons, but one of the things that I love most is the passion that surrounds nonprofits. That passion shines through the most in our work when we do research with internal stakeholders for the nonprofit. This could include […]
By Mollie BoettcherRead More
12/30/15
The Challenges of Measuring Home
Home has many different definitions, both physical and conceptual. It is where the heart is, according to Pliny the Elder, or it’s where you keep your stuff according to George Carlin. It’s a structure, a family, a memory, or just anywhere you feel comfortable. Or maybe it’s all of these things. I spend a fair […]
By Kevin RainesRead More
10/28/15
How to Choose your own Adventure when it comes to Research
One of the things we’ve been doing at Corona this year that I’ve really enjoyed is resurrecting our book club. I enjoy it because it’s one way to think about the things we are doing from a bigger picture point of view, which is a welcome contrast to the project-specific thinking we are normally doing. […]
By Kate DarwentRead More
10/13/15
Weight on What Matters
In May, Kate and I went to AAPOR’s 70th Annual Conference in Hollywood, FL. Kate did a more timely job of summarizing our learnings, but now that things have had some time to settle, I thought I’d discuss an issue that came up in several presentations, most memorably in Andy Peytchev’s presentation on Weighting Adjustments […]
By Beth MulliganRead More
8/27/15
Graphs: An effective tool, but use them carefully
Ahh…the graph. Where would the business world be without them? While some of us are just as content looking through a giant spreadsheet full of numbers, graphs can help to illustrate the story more effectively for number geeks and math haters alike. However, while graphs can be a great tool, there are certainly times when […]
By Matt HerndonRead More
7/14/14
Explaining a complex world simply and incorrectly
We got a kick out of Tyler Vigen’s blog which demonstrates that mining data doesn’t mean a whole lot if you don’t know what you’re doing. He looks at large databases to find nominal correlations between completely unrelated variables. Let’s see if you can come up with some theories to explain why divorce rates in […]
By Kevin RainesRead More
5/27/14
Yes, that college degree is still worth the cost of attendance
Here at Corona, we help organizations make strategic decisions via our research and strategy services. But individuals can also use research to make strategic decisions. We read a lot these days about the cost of higher education. While rises in health care costs get more attention, inflation in higher education costs have actually outpaced them, […]
By Kevin RainesRead More