In Action
2/12/10
Domino’s’ “Focus Group” Advertisements
By now you’ve probably heard that Domino’s Pizza has “fixed” its recipe. Through “research” done in focus groups it was revealed that people didn’t like Domino’s pizza. (I put research in quotations since I have heard CPB – the agency who did the ad – has a great disdain for focus groups. Plus, I don’t […]
By David KennedyRead More
11/13/09
Maintaing a neutral balance
Sometimes the projects we work on at Corona Insights go unnoticed by the general public. The recent follow-up study about an occupancy ordinance in Fort Collins, however, was not one of these projects. In 2006, Corona conducted the initial study about the rental market impacts of limiting the number of unrelated people who can live […]
By Joe FitzlerRead More
8/23/09
Simplicity
It is refreshing to see simple, yet effective solutions in use. In my recent travels I ran across… Using flags to safely cross streets at designated crossings in Madison, WI. No need for expensive stop lights and signals here. Employees at the Frankfurt, Germany airport using bikes to get around the huge airport. Smaller, cheaper, […]
By David KennedyRead More
8/3/09
Research gone wrong – online polls
We’ve all seen quick online polls on news sites, in our email, and on social networking sites. While the purpose of these polls is often for entertainment the way they are executed is often too similar to that of real surveys – anyone can take it and can take it as many times as they […]
By David KennedyRead More
7/27/09
Strategy here, strategy everywhere
At Corona, we assist many clients perform at a higher level either directly through our strategic consulting practice or through our primary research and analytic practices where we help clients uncover the right answers to the questions most important to them. However, while we work with many clients, it is always interesting to see other […]
By Joe FitzlerRead More
3/10/09
Using data mining to determine your credit
With ever growing databases and analysis capacity, the use of data mining is expanding. In a previous post we spoke about the Obama campaign’s use of data mining. I recently heard this report on NPR’s Marketplace about credit card companies’ use of data mining to develop risk criteria. Credit card companies, always known for their […]
By David KennedyRead More
2/23/09
Research in action
Ran across this post on Shopper Culture, a blog from the Integer Group, and it is an excellent example of how research can create new strategies and tactics for a company. In this case, it helped Marks & Spencer, a UK retailer, better serve the needs of their 40 year old+ women shoppers by launching […]
By David KennedyRead More
12/8/08
Everything is connected (moreso than usual)
There have been lots of interesting political analyses coming out of the recent election, and since we are rabidly non-partisan at Corona we haven’t spent much time covering them (other than the all important donuts and coffee polls). But this amazing analysis of how Obama’s victory was created by the sea level and sedimentaton pattern […]
By Geoff UrlandRead More
12/1/08
Award winning client makes us proud
Clínica Tepeyac, a Denver-based nonprofit that provides health care and preventive health services, won the El Pomar Award of Excellence in the area of self-sufficiency last week.This award, by one of Colorado’s private foundations, recognizes nonprofits and community leaders in 11 different categories.The process is competitive and the award much sought after as a symbol […]
By Karla RainesRead More
11/24/08
Obama plus the Internet = A new strategy for political engagement
President-elect Barack Obama’s campaign is garnering attention for engaging millions of Americans in the political process. Not only did his campaign reach new heights in terms of the amount of money raised, and the number of people involved and connected, it has reshaped the political industry. The October 2008 Harvard Business Review includes a thought-provoking […]
By Karla RainesRead More