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10/16/12

Research…and a little bit of magic

This morning, I decided to ask the Magic 8 Ball if our information-junkie staff here at Corona Insights would employ any online qualitative research tools before the end of the year. Its reply on the little floating blue triangle: “No way!” What!? The Magic 8 Ball is so stupid! Well, we all know that if […]

By Holly RussoRead More

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10/10/12

“Feel Inside” Helps Cure Kids

This story has it all.  Cutting-edge market research with a hard-to-reach demographic. Strategic philanthropic success. And the perfect blend of hilarity, cuteness and pure musical talent. Introducing, “Feel Inside (and Stuff Like That)” by musical group Flight of the Conchords. How did this masterpiece come to be and why is it relevant? In August, a […]

By Meredith BadlerRead More

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10/4/12

Geena Davis loves research! (And you should, too.)

Growing up as (what I felt was) a too-tall girl with boring brown hair featuring accentuated gawkiness during my teen years, I tended to take note of famous women who fit a similar description (minus the gawky) – but made it work for themselves.  As such, I felt a sort of bond with women like […]

By Holly RussoRead More

9/25/12

Smartphone addiction and what it means for market research

The infographic below from OnlineColleges definitely makes the case for smartphone addiction.  Whether you want to call it addiction or not, smartphones and their siblings (i.e. tablets) have become essential to many people. From the technical abilities to the personal nature of the devices (they always have it with them), smartphones may also become an […]

By David KennedyRead More

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9/17/12

Power of the nonprofit brand

Successful nonprofits harness the power of "brand" to boost their individual identities while promoting social change.

By Meredith BadlerRead More

9/13/12

Keep market research simple

I was recently flying back from Costa Rica when I stopped in a newsstand at the airport in San Jose to purchase a souvenir magnet (for those familiar with our office, you’ll know how we love our refrigerator magnets).  When paying the clerk asked me one additional, simple question, “What airline are you flying on today?”  It […]

By David KennedyRead More